Blogs and Articles about Sales.
Generate More Leads Posted on February 27, 2011 Generate More Leads The fastest way to generate leads is to improve your closing percentage (conversion rate) on the leads you get now. The reason? The amount of marketing dollars you have depends on the number of leads you close. If you close 50% more (moving your closing percentage from 25% to 50% as an example) you will be able to afford twice as many leads. See the steps on our Lead generation page Best leads sources? Depends on what you sell, who you sell to, and your margins on your product. The larger the market the more options you have to reach it. The larger the margin, the more money you have to reach it. The better your conversion rate, the more leads you can generate. That’s why we start with conversion rates when working with a sales client on lead generation. The number one return on investment in advertising for lead generation is SEO services. Thats why we provide them to clients. The number one return on investment tactic in sales is relationship building. But, as with all tactics and lead generation it is limited. You need at least 10 different lead generation tactics going at all times to insure you have lot’s of new customers, or returning customers. I will go into more detail on what those could be (specific to the Denver market, but gennerally effective nationwide) in my next few blogs. |
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