Worth the Read. Best SEO and Marketing Articles

A collection of great articles and Blogs over the last few months.

When I read an exceptional blog I put it in my pocket to read or reference later.  I thought it might be a good idea to share some of the better ones here.  Some are SEO related, some are content marketing (same thing right?)  and then just good marketing.

SEO:

http://justinbriggs.org/sometimes-seo-is-just-seo

Just one of the best and simple SEO articles in years.  Can it really be as simple as he makes it sound?  Yes.  Read this if you get stuck on an SEO project.

Content Marketing:

Well, more like content distribution. If you want some tips on how and where to publish your blog, Mike Allton is the guy to read.

http://www.thesocialmediahat.com/blog/how-i-promote-my-new-blog-posts-04162013

SEO Checklist:

If you don’t have one, this is really great.  From beginners to professionals you should find some great ideas here, or at least a nice list to work from and cross check.

http://www.myoptimind.com/seo-audit-checklist-20-tasks-that-every-website-owner-shouldnt-forget-about/

Creating a referral group:

We all want them, but how do you build a really strong referral group?  This article has some powerful ideas if you are willing to work at it. In my experience, it’s one of the better tactics you should use.  Stop advertising and get on the referral ban wagon.

http://www.melissadata.com/enews/marketingadvisor/articles/0811b/1.htm

Non technical Startups:

And here is one for all of us non tech types who want to do a startup.  I loved this article. If you have ever felt a bit frustrated because it seems like all of the successful startups are tech driven,  read this. Great advice for all of the non tech entrepreneurs.

http://benogle.com/2013/03/25/an-idea-for-non-technical-founders-service-first-business.html

Enjoy, and let me know what you think about these articles.

By Mike Bayes


 

Posted in Marketing, SEO | Tagged | Leave a comment

Marketing Plans. If you Don’t Have One You’re Acting Dumb.

Marketing Planning. Quick… grab your marketing plan.

Okay… for those of you who have nothing to grab, I am going to tell you something you may not want to hear. Your behavior is dumb.  You’re not dumb, but not having a marketing plan is.Mike closing2

I communicate with a bunch of small business owners every week.   You know the number one question that gets asked about, in one form or another, it’s about how do I sell my stuff.

Lot’s of businesses ask about and are interested in social media to develop new relationships and leads. Some are looking at email as a tactic. Lot’s like the SEO  or search engine marketing route. A few talk about direct mail.  Yet, when you ask-

 

  • Who is your target market

  • How do you reach them

  • And what message they have developed for that buyer

It gets quiet.  So very quiet.  And in that very silence, unlike the silence between notes in music  which is in fact what makes it beautiful,  this silence is horrible.  It  means  you are wasting away whatever vision you had for your business.

You can’t implement any advertising, promotion or sales campaign without understanding those three areas, and have any  success, unless your service/product is irresistible. Building a irresistible product is the best way to sell a lot, because, if its really irresistible, you don’t need much of a plan… the market will find you.

So.. ask yourself, Is my service/product irresistible?   No it’s not. Can it be? Maybe but unlikely if you want to make money.

So having recognized that 80% of small business owners don’t have a marketing plan, and the reason for that was generally they didn’t understand it’s value, or they didn’t know how to do it, or they didn’t have the money to get it done. we developed a very good program for

business owners that is sold through Bayes Square LLC  and some ActionCOACH franchises. We take the info you have on your current good customers… the type you want more of, and  we research up to 70 different possible commonalities in the group.

The Premise is easy enough, your next customers will look like your current customers.

( Play along at home if you Like)

List everything you can think of that businesses might  have in common. Start with at least 10 areas…  things like time in business, Industry type, locations, associations….

Now list your 10 or 20 best clients.  Now check mark the commonalities and the percentage as a total. If 75% of your good customers are part of a certain association,  and you are prospecting less than 75% of the time in areas besides that association, well, your behavior is dumb.

The Marketing Crystal Ball service looks at up to 70 different commonalities than does the research to understand why prospects buy from you, and how to reach them….

TA DA!

You have a targeted List

You know the message

You know how to reach them

Frankly, for less than 2K  you would be an idiot not to have one done.

Ask yourself…  if I had a targeted list, and a compelling message, and knew how to reach that list, how many additional customers would I sell this year?  Now how much more revenue would you have from the new customers?

Now it that amount is anywhere above 20K you need to make a decision. Am I an idiot, or not?Our last client sold 24K in new revenue in the first month after it was finished. You might too, but only if you call me, or DIY.  Either way,  a marketing plan is the first thing you must do every year.

One last thought. It’s important. I know 2K can be a lot of money for very small businesses. So…  We can do the mini version for you which will tell you your best prospects highest commonalities and a 30 minute call to give you thoughts on how to reach them for $549.00. This includes all the research we do for a standard client, except, we don’t call them or do an email survey. I will be glad to tell you how to execute that part of the marketing plan.

You just send us the info you have on 20 customers. We will do the rest. This is good through April.  Do it now. Click the button on the left to call me, or just call 303 500 3053 ext 1.



 

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Google Plus for SEO. A Fellini Movie Set in Algorithms.

Google + for SEO. A Fellini Movie Set in Algorithms.

SEO practitioners are, by their very nature, curious. I think this is the main reason they continue to research and track and measure in a business area where there are no “right answers, or at least, not that stay right  for very long. SEO is a changing landscape like no other I’ve experienced in business. It’s more analogous to a game of chess where the rules change every three moves. The queen becomes the pawn, the pawn becomes a soccer ball. Its a Fellini movie set in algorithms.

According to wikipedia.org “Curiosity killed the cat is a proverb used to warn of the dangers of unnecessary investigation or experimentation. An easier definition of the phrase curiosity killed the cat would be that being curious can sometimes lead to trouble”. As SEO companies we all understand that we ultimately are lead to trouble when we become completely focused on the newest SEO rage, currently the Google plus platform.

It seems like every 30 minutes there is a new post (on G+)  about the miracles of G+  and SEO.  It’s a mass conscientious thing. One well known SEO makes a post or blog stating G+ has potential, and then every young SEO gun slinger wants to prove it is so. The young guns do a lot of the early testing,  and when one or two stumble upon some curious correlation between say… the alt tag in your g+  profile picture and one high ranking low competition keyword, the content marketing crowd goes to work flaming the fires of curiosity, all for the benefit of traffic, not truth.

Even if all of this discourse on Google plus for SEO has a substantial amount of truth in it, the fact remains, (and this is where so many of us fail, and get “killed”), there is no one historic case you can point out where an SEO gold mine platform, wasn’t converted conveniently by  Google  into just another web page over time, leaving those who invested too heavily in it, poorer than when they began.  Can any one who has been working in the SEO community for more than a few years, honestly say, that even IF G+ is the greatest SEO platform in the world today, that in a blink of an eye, it won’t just become another web page or site, like any other, at any moment.

We should be curious…  but diverse. We should view all new trends and correlations with historical perspective, and not let the current mania du jour  form our operating principles.

 By Mike BAyes


 

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Local SEO. The One Fix to Jump Start Your Rankings

Local SEO. The One Fix to Jump Start Your Rankings

A few months ago a new prospect who has been using several different SEO type companies asked me why their site still couldn’t be found online.  This is a good question as they have spent thousands of dollars, in a slow and painful trickle, to SEO and Internet marketing people via a $350.00 monthly payment over several years. (That’s like 8K total)

Mike closing2So, I like any professional give the standard SEO guy answer, let me look at it.  The first tactic I use to figure out what is going wrong in a Local Business ranking is to see where they are currently listing online and what those listings have in them. Specifically do the sites they are currently listed on have the correct information on the company’s name, address, phone number, and categories.

In this case the potential client had a real mess going on.

One of his “SEO” companies had built two different web sites with two different URLs, both with different phone numbers (for tracking I assume) and their correct company name and physical address. They had also listed these sites with the wrong information in many of the standard local directories everyone uses, including Google of course.

They also had a HomeAdvisor listing with a tracking number, and….  they even had several directories where someone years ago had listed their home phone number and address before they had a nice big office in a nice big office building.

All of this created a very confused Google.

Google loves consistent information about your company. They are robots… they have a mission, and the first mission is to collect information on your business name, address, phone and URL. IF they see different versions, they completely lose their confidence, and push your website rankings way down, so they don’t have to deal with it. I am not joking. These robots are cowards.

The reality was they didn’t need SEO, they needed an Internet Janitor to clean up a horrible listings mess.  And this is where so many SEO’s and businesses get it all wrong, from the very beginning. They start with checking back link reports.  Back link reports will not show you the inconsistent listing issue. You must search like a human (hey… that sounds like a song title… “Search like a human”), anyway. Go to Google and type in the Company name.  Now go to every site that shows up for that company and see if it has the right Name, Phone, Address and URL.

I have seen rankings plummet when a business uses DEX advertising with a call tracking number. Dex will publish the company name, address and the tracking number, all over local directors to encourage salespeople to call the client, so DEX can make a dollar of two on the call.

It all comes down to this.

A confused search engine is a big problem. And when Google see’s different information for the same company, they don’t call you and ask, because they are robots, they just bury your rankings because Robots have no feelings.

In many cases, the fastest way to get your sites rankings up is to fix any old, incorrect, or in any way inconsistent listings that exist online today. Most businesses can do this on their own by contacting each site that needs to be corrected.  In some cases, it’s really hard, so if you can clean up most of them, you probably have done enough to fix the problem.  Or, you can hire an Internet janitorial firm (like us) and we will do it for you.  The main thing is Don’tMike closing2 continue to pay for SEO until this is completed. You may be surprised to see your site appearing on the first page for your important services after a good clean up.

Not sure if this is your issue on rankings?  See that click to call banner over on your left,<<<<< —— it rings directly to my desk.  Feel free to use it, and I can tell you in 5 minutes if you have issues.  If I don’t pick up, leave a message and I will call you back.

By Mike Bayes


 

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White Label SEO For Web Design Firms and SEO’s

White Label SEO For Web Design Firms and SEO’s

Next to digital marketing companies, web design firms probably get more inquires into SEO than any other industry. It just makes sense. A business has trusted a web design firm to develop their online image so they would naturally ask them about promoting the web site.

The fact is many web design firms offer a form of, or complete SEO programs based on these requests. Many do an excellent job of on site SEO, which is the foundation of all search engine rankings.  But SEO has changed a great deal over the last 18 months, and getting a client great web visibility, either in local (like Google Plus) of organic has become very time consuming and more difficult. Even Google Ad Words is much more complicated than it once was.

That’s why we offer a complete customized white label SEO program for both web design firms, and other SEO companies who just need a little extra boast.

Our White Label Program comes with:

Complete online reports. Your customer can access their rankings on all major search engines from a daily and historical view.  Reports also show back links (from SEOmoz) and summary Google analytics information.  You can even track their Pay Per Click programs.

In additional to that you get an experience and successful SEO firm adding and developing a healthy white hat back link profile. Every customer we have ever worked with has ended up on the first page of Google, many in the top three spots for important key words.

You can send reports to your clients on a weekly or monthly basis, and we will be happy to be on any monthly calls (up to 30 minutes) to act as your SEO consultant. Prices will vary, but our basic plan starts at $149.00 a month. You can see most of it’s components on our starter SEO program page.

We also will provide a full written proposal for you to present to your prospective customers, and can produce white label marketing materials for your company to show.

For SEO firms, using our white label services can either give them a big push in rankings for their clients, or they can leave the entire process to us, and mark up the program.  We use wholesale rates for both Web Design and SEO’s using our white label programs. Generally our rate is 65% of what the retail price would be.

Our White Label SEO offers you the opportunity to increase your revenues by selling and communicating with new customers.  We take care of:

  • Giving a full proposal to your customers
  • Having complete online reports available 24-7 for your clients
  • Monthly white hat SEO (back links, Social Media mentions, Engagement, Blog comments and appropriate Forums and Directories.)
  • Monthly internal reports for you showing all of the work completed in a month.

You will be working with a B.B.B. A+ rated company in business for 10 years with ton’s of references.

Feel free to Click here to have me call you right back, or call through your computer

 

By Mike Bayes

303 500 3053 ext 1

www.salesjuimpstart.net

 

 

 

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Top Lead and Sales Sources for Small Business

Top Lead and Sales Sources for Small Business First Quarter 2013.

We track where sales come from for various small businesses, and I think we have enough data to say what we see is fairly representative of many small businesses.

We also provide a service ( through Bayes Squared, and the ActionCoach organization)  we call the Sales Crystal Ball that shows where a company’s new customers are, and why they will buy. To accomplish that one of the things we have to look at is where their new sales come from (for their best customers) and the sales tree from that customer.  For the first three months of 2013-

  • Referrals and Relationships  65%.

  • Internet leads from their site. Not Social Media or PPC stuff. So a business who has high rankings and have employed SEO services do see new sales from the Internet.

  • Pay per Click advertising.  In some cases this is number one.  In some cases this is not on the list at all. Depends on your industry and service

So what’s interesting in this, as there is no surprise in the list, is…  what many of us do,  and this costs us in the sales area, is forgetting that the sales that were referred to you, have a history, and it’s important to understand where the first sale in that chain came from. Because the reality is, if it hadn’t happened, you would not have received the referral.

Do a sales tree to see what activity was really responsible for a referral, and then add that to your list of lead generation tactics.

Here’s a quick example:Referral sale came from > Another referral  ( very common) That sale came from a telemarketing appointment.

So, without the original sale, you never would have the most recent customer.  Do this for all your good customers, and you may see why your sales are flat.  We stop doing the “seed” activity, or fail to replace it. Relying primarily on referrals is a recipe for flat and inconsistent sales.

There isn’t any reason to go back to a lead generation source that overall was poor quality. So, if in the above example, telemarketing didn’t produce well,  then you need to replace it with a lead source that does.

Have at least 3 non referral based lead generation programs working at all times.  The Internet is a natural place for this.  SEO, Pay per click, and online advertising can generally keep new leads coming in.  You need to plant those seeds to continue to grow your referrals and relationships.

One of my personal examples is in the early days we did cold calls via the phone to very targeted prospects.  Worked fine, I really should do it again, except, I hate cold calling and telemarketing. So, to replace that lead flow we have built in a targeted networking program.  I am not talking about BNI or those type lead groups.  We are involved in pretty expensive private v]business networks that , when we are active, are great new lead sources. More about those later.

By Mike Bayes

Call me at 303-5003053 ext 1 with questions.

If you want to jump start your sales, look at our sales coaching or crstal ball programs! www.salesjumpstart.net


 

 

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Business Is Relationships. Build Your Referrals.

Business is relationships…

Yet we don’t really focus on the current health and value of our relationships with business contacts. As small businesses we track and analyze piles of information, and ignore our greatest assets, relationships.

Here’s a system (or part of a system) we have used for several years that can drive your sales, and build your relationships.  I think its self explanatory.  Just list every business contact you can think of… even people you haven’t communicated with for years, in each category.  The spreadsheet gives you a blended score which in theory predicts which of your contacts has the most “referral” potential.

Relationship Charting Expanded

Then do something for each one.  Even if you can’t think of anything to offer, you can call or email them, and say, I was just thinking about you and wanted to see what you are doing these days.  You can offer to do an introduction to someone, or invite then to lunch. Have a great tip on sales or marketing, or something that is working for you that you can share?  Any thing that is of value.

Relationships, like anything else, need maintenance and nurturing. This simple spreadsheet can go a long way in helping you grow your most important marketing and sales resource… the relationships you have built.I would love it if you would try this for a week or two to see what results come from it.  I can tell you, it’s been my number one source of leads and sales for two years.

If you are an Internet Marketer you can use it to build great on-line contacts. In many ways, its much faster because you can use Social Media as the nice thing to do for someone. Post their blog on your G+, Facebook, Linked in… that’s a gift.  Even good blog comments are gifts.

Click here to view the Google Docs Sheet Relationship Chart

Let me know how this works! This is a part of our Sales Coaching Program.  Need help building your sales and revenue?  Contact me for a free consultation.

By Mike Bayes

303 500 3053 ext 1

mike@myonecall.com

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How To Write Content Your Readers Will Act On

Author Info:  Matt Brennan is a Chicago marketing writer, helping businesses tell stories to attract customers. 

How To Write Content Your Readers Will Act OnIf you’re running the marketing campaign for a small business, surely you know a lot about the industry. If that industry were announced as a Jeopardy category, dollar signs might start dancing inside your head.

It’s not enough to “brain dump” your encyclopedic knowledge on the page. Readers may make the decision whether to stay with your content in a few seconds flat. If they’re bored or frustrated, they’ll leave in favor of the next Google result. 

You’ll need to generate interest in the topic.

What makes the topic interesting to you? It’s up to you to convey that enthusiasm to your audience. It’s the lifeblood they’ll need to keep reading.

What problems are your readers trying to solve? Think of what information they are looking for as they make their way onto your website. Present this information in an entertaining matter, and you’ll be ahead of the game.

What questions do your customers frequently ask in person? Try and answer those questions in prominent places on your website.

Do your pages contain strong calls to action?

They should. It doesn’t always mean a hard sell, it simply means making sure your reader knows what you want them to do.

To find out more information, they can call you or fill out your form. To answer a question you posed in a blog post they can comment. Don’t be afraid to be specific about what you want them to do.

You’ll also want to pay attention to the language you are using.

Strong writing wins the day. 

Strong verbs improve sentences. Active, punchy writing keeps readers interested.

Avoid using too much industry lingo. Your mother may be proud of your expansive vocabulary, but your readers may not share this knowledge with you. The second they feel like you’re talking above them, they’ll move on.

Vary your sentence lengths to create  a tempo to your writing. If every sentence is too short or too long, that can become frustrating to your reader. A good gauge for figuring this out is to read your work out loud.

As you’re reading out loud, you may catch mistakes that weren’t discernable before. Make sure to edit ruthlessly. Grammar and spelling mistakes erode trust, and that can have a financial impact on your work.

Remember, good content evokes action. Keep your readers engaged, and they’re more likely to reward you in the end.

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The Socratic System of Sales. The Customer Questionnaire.

The Socratic System of Sales. The Customer Questionnaire.

The Socratic System of Sales is a system that is based on using the questioning process to persuade a prospect to buy your service. In fact, it can be used to pre-qualify a prospect, and in doing so, save the salesperson time in establishing that the prospect is in fact qualified, and what is important in the buying process to that prospect.

Cropped image of a Socrates bust for use in ph...

I should ask you, why are you reading this? Is closing and qualifying more prospects important to you? If so, read on.

The main complaint I hear about salespeople is that they don’t care about a prospect’s needs or issues. They “show up and throw up” as they say. It’s all about their product and service. True sales professionals speak less than the prospect, and ask excellent questions.

I am going to blog about many uses of the Socratic form of sales, but to introduce it I want to encourage you and your sales department to have a standard prospect questionnaire that is a required part of any sales process or presentation.

It’s important for your salesperson to understand the following.

  1. What is the number one issue the prospect has that you need to fix?
  2. What buying criteria will they use to make a decision?
  3. Does the prospect understand your company’s value as it relates to their problem?
    English: Graphical Representation of Public Sa...

    . (Photo credit: Wikipedia)

     

Here is a quick example of questions a business might ask every prospect, and the reason they ask it should be clear. Many of these may apply to your business.

  • How soon did you want this project completed?
  • How important is a detailed proposal showing all expenses and a bottom line price?
  • How important is it that the company you select have experience completing similar projects?
  • How important are recent references of people that had similar projects completed?
  • How important is it that you are able to speak directly to those references?
  • How important is the financial stability of the business you select?
  • How important is the insurance and licensing of the company you select?
  • How important is bottom line price in your decision?
  • How important are the billing arrangements the company offers?
  • What other areas will you look at to make your selection?

A salesperson should never address any of the answers until all the questions are asked.  If you take off on a tangent because they say a detailed proposal is very important, you may never get back to the other questions, in which you may have found out that the detailed proposal while being important, is not the hot button.  Take the time to walk through all the questions. It’s certainly okay to add a brief statement after a question, like, yes we find that true with many of our clients, and then move on.

You should build your questions around the strengths of your business. If you have only been in business 1 year, you don’t ask, how important is the number of years a company has been in business is. You ask. How important is it that the company you select has new ideas and is hungry for your business?

Oddly enough, many small businesses don’t use a questionnaire because they don’t want to hear the answers. They would rather have a “shot” at the business and ignore the reality their business doesn’t actually have a shot.

Once you finish the questions, you have a couple of choices to make.  You can address the main issues at this time (If this is a one call close) or you can briefly cover their main concerns, and then go into detail when you return with the actual proposal for work.

Your presentation or proposal needs to focus on the answers to the questions. If you have a canned presentation you send to every prospect, then you are losing out in sales conversions.

Start with these words…. Ms. Smith, let me tell you why our customers love our service.  Like you, they were looking for a business that had experience in servicing their industry. We have over 25 clients in similar industries, and have learned that it takes a very specific approach (go on about this unique and valuable approach).

Can you see the benefits of using a questionnaire with your prospects? Instead of selling them what you “think” they need or want, you can actually address what they feel they want and need.

Another value of a questionnaire is many businesses fight the “price” battle all the time.  A questionnaire will help you educate a prospect on your value. If used correctly, it will help you win business over the “cheap” competition, by having the prospect state and acknowledge that there are far more important issues than price.

Now if the prospect says the biggest issue is price, and you know you can not compete on that basis, then you have saved a lot of time by identifying this, and not moving into a proposal process.

There are so many examples of using the Socratic method of communication I will be blogging about later. It’s used in Marketing, Sales, H.R., P.R., as well as Education and may other fields   - because it works.

Sit down and write out the questions you should ask every prospect and then start using them! I am positive you will see a much better sales conversion rate, and have a better relationship with new clients or customers.

By Mike Bayes

If we can help you accelerate your sales contact us at www.salesjumpstart.net 

Who was Socrates? http://www.columbia.edu/itc/lithum/wong/Socrates.html

 

 

 

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Top Five Local SEO Ranking Killers

Top Five Local SEO Ranking Killers. Sometimes it’s more important to know what will kill your rankings than what will help your local rankings.

1.)    Inconsistent Name , Address or Phone, on different web sites.

Architecture of a Web crawler.

Architecture of a Web crawler. (Photo credit: Wikipedia)

Clean up old listings that have the old address by searching that address in Google, and then contacting each site and up dating it to the new address.

Same thing for a changed phone number.  Google the number to see what sites have it listed and get it changed or deleted, and if for some odd reason (and we have seen this several times) you have a different URL, with a different phone number, please remove the site!

As a side note make sure your business listings are consistent in every directory. Same exact name, same exact phone number and same exact address. 

A confused robot is not your friend!  ( Robots are what Search engines use to look at your site) 

2.)    No Address on the Site

English: White hat seo symbolizes good ethic t...

I don’t know why I see so many local web sites with no address listed. I assume it’s because they are home based. In most cases, you should either list your home address, or get an office. You can hide your home address on Google Places  (as a matter of fact its part of their terms of service that if you are home based, to click do not show my address). Any way, if its really important that you don’t want your prospects to know you are working in your pajama’s, as if they won’t figure it out anyway, your not going to have good rankings. And if you had good rankings you could probably afford the little office up the street. LIST YOUR ADDRESS, PHONE and Company name on the home page.

3.)    No local citations

 It takes an hour or two to list your company in the important local directories.  Go to getlisted.org (It’s free and a great resource).  List your business with most of the directories they recommend.

4.)    Using Dex tracking numbers for your PPC

There is some disagreement in the SEO world about how damaging this is. I have had several discussions with some of the countries best Local Maps and Local SEO experts , most notably Mike Blumenthal (see his blog here http://blumenthals.com/blog/  and follow it if you are a serious local SEO student), But they all do agree that after looking at some case studies, a DEX tracking number published on multiple different local directories is not good for your rankings.

I would take it a bit further, IT IS A COMPLETE RANKING KILLER for Google Places.  It’s the same thing as having different phone numbers published on different web sites. It confuses the Robots, and then you are in rankings trouble.

5.)    No Meta Titles or descriptions or poorly written ones.

So your nephew did your web site when he was studying web design… nice! The most important part of your web site for SEO, is your meta title.  If you don’t know what that is (and you can not see it BTW on your site) call a web design firm or SEO and ask them to check.  If its your company name, your hurting your rankings, unless you want to rank for people who all ready know who you are).  Have a pro take a look at your meta tags, and your on site SEO in general while they are there. This one may cost you a few hundred dollars on up to fix (including the on Site SEO changes), and yes 90% of the web design firms you speak with with tell you to build a new site (and maybe you should), but, just get the tags right to start!

These are the top 5 ranking killers for Local sites that we have seen. And any one of them can keep your site from being well ranked. It’s worth the time to have a company ( like us) fix this issues if Search Engine traffic is important.

 Our site

 

 

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