The conversation continues in the SEO circles concerning how facebook shares effect a sites ranking.
In a recent blog on SEOmoz , Matt Peters goes into great detail to test the relationship between a web sites number of face book shares and it’s ranking. You can read it here
http://www.seomoz.org/blog/does-google-use-facebook-shares-to-influence-search-rankings
For those of us who do not possess a degree in advanced mathmatic’s, it comes down to this. If a Site get’s a lot of shares, it’s because the page or site is interesting. Interesting web sites get lot’s of attention, and getting a lot of attention brings better rankings.
So once again, the best tactic to bring up your search engine rankings is to be interesting, and be clear. Some of the better rated sites we have developed or worked on do not have contest pages, or cartoons, or tips. What they do have is very clear information about what the visitor came to the site to get.
This is very good news for the small and medium business owner who doesn’t have the budget or time to put together a multimedia extravaganza produced by the top marketing minds in the Industry. All we need to do is be very clear and informative on what our audience wants.
The mistakes we see are trying to be to many things to to many people on a page or site. If you sell both Carpet and Tile, you have two different audiences that over lap. Better to have very two different sections on your site. Be clear and communicate one message at a time.
Think through what a person wants when they come to your page. They want to trust you, they want to know what you sell (brands and styles) they want to know your where you stand on pricing, and they want to know that you are popular. You can get all that in the fold.
The best bounce rate we see on client sites is one of the most simple sites in it’s category. Highly ranked, and a 4% to 12% bounce. It’s simple, clear, and attracts the right people because of those elements.
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