Category Archives: Denver SEO

Web Visibility Should Be The Goal, Not SEO

SEO (Search Engine Optimization) is the process of making sure your website ranks well in the search engine results.  Today, that’s only a piece of driving quality traffic to your site.

Here is a partial list of what areas a good web visibility program will take into consideration when developing a plan to increase your website visitors and the conversion of those visitors to customers. When we provide SEO services we are really providing much more to insure you get results.

  • Untitled designLocal SEO
  • Pay Per Click advertising. (we include this in the majority of our SEO – web visibility programs)
  • Social Media .
  • Should you be on every social network, posting and engaging every day? Probably not, but you should have a profile on all the major social platforms, just from a visibility standpoint
  • Content development and distribution.
  • You Tube channel with educational content.
  • Public Relations.  Yes, both digital and traditional P.R. can be a huge asset to your brand and visibilty.
  • Social Media advertising.
  • Customer reviews.
  • Other web sites. Lets face it, if a prospect searches for your type service and the first result is “yelp”  you should be on yelp.
  • Newsletters and Building an Email list
  • Site promotion on signs, and promotion materials.
  • Online testimonials for other businesses.

Web visibility should be the start of any Internet marketing program. Local search engine optimization is certainly important, but a great program will bring your site quality visitors even with out high individual rankings.  The fact is moving a site up in rankings can take time, so to maximize your investment getting traffic to your site adding and focusing on all of the above will bring in revenue faster.

If you would like a free 30 minute consultation on how visible your business is online, please call us today at

(720) 254-1234

Mike Bayes

 

 

Visitor Value and Bounce Rates for Local SEO

Visitor Value and Bounce Rates for Local SEO.

When it’s all said and done, the ultimate score card in a  SEO program (or web visibility program) is quality visits on your site. Those being visits that result in some predetermined action on the visitors part.

1 + 1 = 2Actions might include a request for an appointment, request for more information, to be added to your newsletter, downloading a free piece in exchange for their email address, and many other possible desired results from the visitor to your site.

This is where bounce rate can be a very interesting factor.

It’s clear that the higher the bounce rate on a site, the less valuable the overall visitor traffic is (with some exceptions).  But you need to know how valuable your quality visitors are to understand how your site is performing.

That’s why we use a visitor value formula to determine the quality of traffic to a website, as well as the standard formula which is just actions as a percentage of total visitors.

The reason we look at it this way, is your site may be attracting a large number of visitors from searches or referral sites that are unintended traffic. You can’t control what odd terms Google may rank your site for if you didn’t pay very close attention from day one of the loading of your site online. So after a few years, you may be seeing a group of traffic that has low value, and is very difficult to manage.

This is Important! >>>>>
This is Important! >>>>>

An example of this is we have a client that ranked on the first page of Google for the term glass bar, and a third of the sites traffic came from searches for, you guessed it, “glass bar”.  They don’t sell glass bars. They just happen to have a picture of one on the site that had that term in the alt. tag.    So it’s not really fair to calculate those visits into a value visit. And because the vast majority of those visits end up as bounces, you will get a better picture of how a site is converting visitors (who find the site through the intended search terms or categories) by weeding the visitors who bounce out.

It’s pretty simple, and can change your perception of how your site is performing.

Calculate Value Visitors

Take your gross number of visitors in a given period (week, month, year).  Reduce it by your bounce rate percentage,  then use that number to calculate the conversion percentage for your site.  That being the number of value visits that end up taking an action. This is the number that you want to see as high as possible, and will vary depending on the action you are calculating, and the industry you are in.  For many of our clients we would like to see a 7% to 10% value conversion of the “value visitors”  and for this purpose won’t pay much attention to the gross number of visitors or the conversion percentage associated with that group.

Lets use  a simple and real example of two sites looking for the same result  (A request for information) with the numbers adjusted to make the math easier but still reflective of the real numbers.

Site 1.1 + 1 = 2

Visitors per month. 300

Bounce rate  is 15%.    Value visits = 255

Requests for Info is  20 which is 8%  of value visits.

This site is hitting it’s goal of converting value visits into actions.  And also has a very good over all bounce rate, indication that the content and web visibility program is doing it’s job.   To be honest, we’d like to see a higher bounce rate with  more traffic. Maybe the SEO is to focused and not casting a wide enough net.

Site 2.

Visitors per month 1000

Bounce rate is 60%. Value Visits = 400 or 40%

Requests for information is 16 which is  4% of value visits.

This site has good traffic numbers, but isn’t converting as well even for the “value visitors”. In this case you need to ask:  why aren’t we getting visitors who stay on the site and view several pages, to take an action?  There can be many causes, page design, no call to actions, content geared towards education and not conversions and many more.

With site number 2, the cause is actually pretty interesting. This site’s center piece is a fairly advanced cost calculator,  that is intended to “weed out” prospects who don’t have the budget, or are looking for a low cost company. So in this case, even some of those “value visitors” are not the ones we want to take an action, and therefore a 4% conversion is doing it’s job.

Okay… I m started to feel like Vizzini in the Princess bride, so I will end this for the moment.

If you would like more information on how to determine how your website is performing give us a call, or feel out the contact form below. We offer free 30 minute consultations.

Mike Bayes

720-254-1234


 

SEO Is Just A Google Popularity Contest

Search Engine Optimization is a Google Popularity Contest. (Updated 02-20-15)

Last week I was asked by a new client “Is search engine optimization really that hard?”… Well… no.

Either is building a house, or running a restaurant, or installing I.T. networks or fixing your car. But in each of those cases most people call a “professional “.  The last time I put a new battery in my car I scraped my hands, and lost a nut in the motor, as well as a piece of the wrench I had borrowed to do the job. (That’s a true story). Yes, I am not a mechanic.

To understand what S.E.O. is about you need to think of your web site as a high school kid who wants to be popular.  Because that’s really what SEO is… making your site popular in search results.

Make your site attractive

 

Shovi Websites   Full Service Web Design   Email MarketingSEO is really a popularity contest. Your site needs to get Google’s (and Bing’s) attention. So, just like in high school the popular kids (as I recall) are attractive, unique, and stand for something.  That’s what Google wants in your site. It should be built attractively with out a bunch of nonsense and clutter. Well organized and very clear about what the contents are about.  In S.E.O. we call this part – on site optimization.  And without it, nothing else is going to help your site win a popularity contest.

Get other Sites Attracted to your site (Play match maker)

Google needs to see that not only are you all of that, but other sites are attracted to you. The more sites that Google thinks are attracted to you the better. Then of course, Google does have some standards of who they deem popular, so they want to know that the sites that you are attracting (based on what your site is about) are also popular and trusted sites. These sites are need to be relevant to your site.

So the more friends (other sites) you have (linking or mentioning you) the more popular your site will be in search results. And those “friends” need to be popular and trusted, as well.

Host the party! Get invited to the events!

If you get all that going for you, they also want to see that you are social.  I mean, you can not be popular if you are not social right?  So hanging out on Google Plus, Facebook, Twitter, Linked In, and other social networks is good.  And the rules about Google liking your site then apply to how impressed they are by your social activity.  Who comes to your party, and do they like your party.

Be the Quarterback! Attract a crowd!

 

So is your site the high school Quarterback or Cheer leader?  Or is it the chess club member?  Or is it like I was in high school?  I hung out with just about every group, got invited to a few social events, and spent most my time playing guitar in a garage with 3 or 4 other almost invisible kids.  In the world of Google and search you want your site to be the Quarterback, or Class president.  Every one knows what it stands for, it’s attractive has many

Untitled design (6)

Friends, and is invited and does host lot’s of social events.

Now once your site is attracting the right friends, Google wants to see if they stick around at your “party” or just check it out and leave.  If your site visitors like your site, they’ll stay for awhile, and you won’t see them jumping over to other sites like yours because you have given them what they want to see.

See… it’s easy!  Professionals just know more about how to make a site more appealing to the robots and public, and they know how and where to get the attention of all the other sites that you want to like you.

So as you contemplate all of this, remember,  it starts with your site. Good content that addresses the questions and the curiosity of your visitors.  If you are talking to a SEO firm that isn’t focused on all of the above, and your sites content, your talking to the wrong folks in 2015.

If I can help you with your sites popularity please call me for a free consultation.  303 500 3053 ext 1

Mike Bayes

Why SEO Programs Fail So Often.

Why SEO Programs Fail So Often.

It’s math.  Really, think about the numbers for a minute.

Lets say you are an accountant that offers bookkeeping and tax preparation.  You want to get into one of the top 3 ranking spots on Google for “bookkeeping (in your city)”.

1 + 1 = 2

Why one of the top 3 spots ? Because those are the positions that will actually deliver traffic. The rest will at best bring in a dribble of visitors.

Okay, so how many businesses in your city offer bookkeeping (or whatever you do). ? Maybe 500 have web sites that google has indexed. So your odds start at 1 in 167 that you will be in one of the top spots. Based on that it’s not a bet you want to take.  And these numbers don’t even start weighing in the advantages many websites have over yours before you even get to the starting line, such as, the fact they have had a site indexed and well-respected by Google for maybe 10 years.  Huge advantage to the competitor here.

Now, how many of those other businesses have used an SEO or worked on their site to improve its ranking or traffic? I don’t have the answer to that, so lets just assume that all the other 499 business owners receive just as many emails and phone calls about Google rankings as you do every month, and that they, like you, eventually will give in to the constant buzz and give it a go.

The point being, a bunch of your competitors have already made the original journey down the SEO path, and in maybe 200 of 203 cases are NOT in the top three.  Also add in the reasonable assumption that the businesses currently on the first page, and especially in the top positions, have a good SEO firm they have been working with for years.

One of those 200 is most likely the one I will here from to get help. Why?  Because I rarely work with a business who hasn’t tried SEO, and realized all the unfulfilled promises. They’ve spent  $350 to $500 or more for a year with the constant hope that traffic and sales will start coming, and yet, very little has. Why?  Because of the numbers I just mentioned (the odds), the inherent disadvantages their site had to start and needed to overcome, and possible a SEO firm that was overly optimistic based on 1 or 2 success stories they are part of in an unrelated Industry to yours a few years ago.

Hey…  if you track rankings like we do, you will notice something incredible important.  Rankings don’t change much, or quickly for the top ranked sites under competitive keywords (and this seems to hold even more true for “local” sites).

So, now you have a sense for why most SEO programs fail to delivery the anticipated results. My intent here believe it or not, isn’t

 

to dissuade you from engaging in a SEO program, it is to simply educate you on the odds of success.  There truly are real opportunities to leverage your web site as a lead generating and prospect conversion tool using SEO and other marketing programs, you just need to understand the odds, and be prepared to face those odds with an experience partner, who has proven results as well as utilizing other forms of traffic generation for your site, of which there are many, and some that you may find a far better investment in the beginning as you build a long-term SEO program.


 


Mike Bayes

 

 

 

Monthly SEO Check and Web Presence maintenance

Monthly SEO Check and Web Presence maintenance.

From time to time we are asked what we do monthly to check on a web sites SEO status. So, instead of boring you with a narrative I thought we would just post some of the instructions I give to our SEO people. It’s in no way completely inclusive, but if you want to D.I.Y this is a good guide.

On Site:Home Page and Main keyword page.

- Meta Tags:  The Title and Description

Google Web Toolkit

  • Does it contain the keyword(s))

  • Does one of the two contain a local intent keyword if a local company.

  • Find the meta tags by right clicking on a blank part of the page. Click on “page source”  A new page will open.

- Does the home page have a G+ icon that goes to the business G+ profile?

If not, refer them to this link on how to add a business page: http://www.google.com/+/business/

Mention that when the Business profile is complete, they should add the G+ badge to their home page. Instructions are in the G+ business page information.

- Does the home page have at least one out bound (external Link) to a high authority site? Example:  Check our B.B.B. ratings and a link to their B.B.B. page

- Does the site have good quality content?

Google 貼牌冰箱(Google Refrigerator)

Internal pages should be added from time to time, and a page from the main navigation should have at least 700 + words.  The information should be useful and well written.

- Does the site have a Blog?  If yes, is there new valuable content on the blog? Are blog titles used that will be easy for the search engines to identify what the blog post is about. Are they using a SEO plug in for a word press blog.

- No blog?  Add one. They can pay content writers to produce blogs. (average cost $70 to $129.00) or write their own.

Site Structure: Is the navigation clear and using a silo system for main search topics ?

Site Load Time:Does the site load in an acceptable time.  Check GWT  for speed test.

NAP (Name, Address, Phone)

Does the site clearly display the local businesses Name address and phone number on the homepage and contact form.  Suggest they use http://schema.org  mark up for their address. Their web master can do this very quickly.

If its a local company are they using a local number? Add one if they are using a n 800 number.

Google Web Master: Is there a current site map on G.A.?

Reputation Management:

Search for business name on Google.

Check all first page results for any positive or negative reviews.

Here’s what you find under My One Call LLC

What ever review sites show up (Google, Yelp, Youtube)  you should encourage the web owner to ask for more positive reviews on those sites and make them aware of any non positive mentions or reviews.

MOZ Rankings: Go to MOZ.com and log in.

Run an open explorer report on the main URL. Note and communicate the Page Authority, and Number of links. Down load a monthly back link report.

Competitive assessment:  Search for their main keyword and city (if Local)  Note the top ranked sites.  Make a note of the top three. (do not include directories)

Go to moz.com open Site Explorer.  Add top three competitors to “compare link Metrics ”Copy report to client.

Run Open Site Explorer for the top three sites. Look for linking opportunities.

Provide a brief summary of work completed this month or period.

Social Mentions

Continued Web site presence on My One Call LLC sites

Tips and updates.

Research

Links

Site review

Reputation check

New Keyword ideas

New content ideas.  (FAQ page)

Rankings for main keywords.

Traffic reports.

By Mike Bayes

My Google Plus Profile: https://plus.google.com/u/0/+MikeBayes/about

More about us www.salesjumpstart.net

Want to learn more about Google Plus and promoting your business?

Try these two G+ Guru’s (my words not theirs)

https://plus.google.com/u/0/+JesseWojdylo/posts

Stephan Hovnanian is a true G+ Master! https://plus.google.com/+StephanHovnanian/posts

Enhanced by Zemanta

The Modern Tool Kit For SEO and Digital Marketing

The Modern Tool Kit For SEO and Digital Marketing

Just in case you are thinking of offering SEO and digital marketing, I wanted to make a quick list of the resources and tools you’ll need to be successful.  A professional digital marketing company or consultant will have access to, or own most of the following.  Some of these are simple resources, like time, and some are web properties like social media accounts and web sites.

Mike closing2Minimum Tools You Need To Do Internet Marketing (specific to Local SEO and Organic SEO)

  • A decent and active facebook page. To Share your content  and engage others.

  • A decent authority and active Twitter page to share your content, engage  and build relationships.

  • A decent authority and active Google Plus page. Same as above – share and engage.

  • A Blog(s) with some authority, updated several times a month with original and interesting content

  • If you are a local company, you will need to be listed and verified in the major local directories.  Starting with Google + for business, but only after you have submitted your exact and correct information the main national “source” directories.  An understanding of how the Local Directory systems work is essential.

  • Relationships with web masters from other related industry sites. You can’t get in to the good parties without knowing someone. (unless you’re famous)

  • Being famous really helps

  • Relationships with Social media firms.

  • A working knowledge of on site SEO

  • Time or money to research online opportunities.

  • Time or dollars, to engage others online through blogs, Social sites, forums, and email.

  • A private network of authority white hat sites is very valuable.

  • A working understanding of white hat SEO  and linking practices for off site work.

  • Patience

  • A Google Analytics and Webmaster account

  • The ability to add pages and make changes to your site on a regular basis

  • Accounts with one of the major SEO software providers.  Moz, Majestic or a handful of others.

  • A passion and willingness to write great content, or the ability to hire someone who can write great content.

  • A basic understanding of P.R. in the digital world

  • Professional relationships with other respected SEO’s

 

Why all of these?  Well, today SEO is still about links and mentions just like it always has been. The difference is what we call a link or mention, and how we earn them.  Note the word earn.

SEO Is Just Good Old Fashion P.R.

Because most of the easy and cheap tactics to get a site highly ranked are long gone. Today you have to earn them through good content development. intelligent and valuable engagement on social sites and forums and any where. Although old fashion link building still is utilized (and in some cases effective) the long term process of “SEO” is now much closer related to the old fashion P.R. world.

In that world, you create an event, that would draw attention from your market through the news media. Today, you create content that will draw attention through the Internet, and the “authority” or at least popular sites your market will visit. Same stuff..  different media.

By Mike Bayes


 

You’re optimizing the wrong page on your Google +

This blog was posted a while back, and I thought I would update it today. So much has changed on G+ that the truth is you really shouldn’t try to “optimize” your G+ profile or posts much at all.  The value of G+ posts on SEO is highly overstated, as a stand alone practice.

USe your G+ profile like any other about you page.

You’re optimizing the wrong page on your Google +

I had a discussion with Stephan Hovnanian ( https://plus.google.com/105076725141939280120/about , who is someone you might want to follow by the way on Google Plus) about optimizing your Google plus profile. Here’s the deal in my opinion. People are always talking about “optimizing” your profile, when that’s a long term losing game.

Your profile page is like a scrolling screen. Google probably see’s every post you make as a new page, and every time you make another post about cute cats, or your amazing insight into… whatever… every post you made previously gets pushed down the page (or buried under more stuff). That causes your links in those posts to gradually diminish in value, both from a readership standpoint (come on, when was the last time you read more than 3 or 4 of the most current posts on a profile page) but also from a SEO value.

Your “About Page” on G+

You could be optimizing your “About ” page, and getting far more SEO value. The About page doesn’t scroll, and is attached to your profile page. Every time you get a mention of your about page or add it as a link on an decent authority site, you are getting far more value when it comes to SEO.  Not that you want to ignore all the very cool and important ways to utilize your profile and posts.  That IS important. But a complete focus on your profile is a short term strategy.  If you build the value of your about page…. it will naturally build the visibility of your profile, and… you don’t have to constantly update, plus, mention, post, engage…

Places to add your About Page URL

Here are places you should mention and add your About page:

  • Your Facebook page

  • Your Linkedin Profile

  • Your Web site  (the Google badge goes to your profile, why not add an additional mention  and link to your About page)

  • Any other social directories you participate in.

  • Twitter

  • Any forums you participate in

  • Blog comments you make from time to time

  • On your blog

  • Add to your email signature

I bet you  can think of many more. So what happens if I do all this you ask?  Well, all the things you hope will happen as far as your sites, blogs and authority will get better.

Needless to say, if you are going to start paying more attention to your About page, please read up on all of the good info out there on how to build a good one.  And trust me, it can be a very powerful page for your internet visibility, and therefore every page you have a link to on that page..

So, if someone were to ask me, would you rather have a link to your site in a post on a profile which slowly just loses it’s value as it sinks deeper and deeper into the G+ (or Facebook, or whatever) catalog of millions of posts that are made every day, or on an About page, which never moves down into that cavernous digital vault of old posts.  Which makes more sense?

By Mike Bayes. My About Page on Google Plus


 

Local SEO. The One Fix to Jump Start Your Rankings

Local SEO. The One Fix to Jump Start Your Rankings. (updated February, 2015)

A few months ago a new prospect who has been using several different SEO type companies asked me why their site still couldn’t be found online.  This is a good question as they have spent thousands of dollars, in a slow and painful trickle, to SEO and Internet marketing people via a $350.00 monthly payment over several years. (That’s like 8K total)

Mike closing2So, I like any professional give the standard SEO guy answer, let me look at it.  The first tactic I use to figure out what is going wrong in a Local Business ranking is to see where they are currently listing online and what those listings have in them. Specifically do the sites they are currently listed on have the correct information on the company’s name, address, phone number, and categories.

In this case the potential client had a real mess going on.

One of his “SEO” companies had built two different web sites with two different URLs, both with different phone numbers (for tracking I assume) and their correct company name and physical address. They had also listed these sites with the wrong information in many of the standard local directories everyone uses, including Google of course.

They also had a HomeAdvisor listing with a tracking number, and….  they even had several directories where someone years ago had listed their home phone number and address before they had a nice big office in a nice big office building.

All of this created a very confused Google.

Google loves consistent information about your company. They are robots… they have a mission, and the first mission is to collect information on your business name, address, phone and URL.  If they see different versions, they completely lose their confidence, and push your website rankings way down, so they don’t have to deal with it. I am not joking. These robots are cowards.

The reality was they didn’t need SEO, they needed an Internet Janitor to clean up a horrible listings mess.  And this is where so many SEO’s and businesses get it all wrong, from the very beginning. They start with checking back link reports.  Backlink reports will not show you the inconsistent listing issue. You must search like a human (hey… that sounds like a song title… “Search like a human”), anyway. Go to Google and type in the Company name.  Now go to every site that shows up for that company and see if it has the right Name, Phone, Address and URL.

I have seen rankings plummet when a business uses DEX advertising with a call tracking number. Dex will publish the company name, address and the tracking number, all over local directors to encourage salespeople to call the client, so DEX can make a dollar of two on the call.

It all comes down to this.

A confused search engine is a big problem. And when Google see’s different information for the same company, they don’t call you and ask, because they are robots, they just bury your rankings because robots have no feelings.

In many cases, the fastest way to get your sites rankings up is to fix any old, incorrect, or in any way inconsistent listings that exist online today. Most businesses can do this on their own by contacting each site that needs to be corrected.  In some cases, it’s really hard, so if you can clean up most of them, you probably have done enough to fix the problem.  Or, you can hire an Internet janitorial firm (like us) and we will do it for you.  The main thing is Don’tMike closing2 continue to pay for SEO until this is completed. You may be surprised to see your site appearing on the first page for your important services after a good clean up.

Not sure if this is your issue on rankings?  See that click to make an appointment link on the top of the page, it goes directly to my inbox.  Feel free to use it, and I can tell you in 5 minutes if you have issues.

By Mike Bayes


 

Top Five Local SEO Ranking Killers

Top Five Local SEO Ranking Killers. Sometimes it’s more important to know what will kill your rankings than what will help your local rankings.

1.)    Inconsistent Name , Address or Phone, on different web sites.

Architecture of a Web crawler.
Architecture of a Web crawler. (Photo credit: Wikipedia)

Clean up old listings that have the old address by searching that address in Google, and then contacting each site and up dating it to the new address.

Same thing for a changed phone number.  Google the number to see what sites have it listed and get it changed or deleted, and if for some odd reason (and we have seen this several times) you have a different URL, with a different phone number, please remove the site!

As a side note make sure your business listings are consistent in every directory. Same exact name, same exact phone number and same exact address. 

A confused robot is not your friend!  ( Robots are what Search engines use to look at your site) 

2.)    No Address on the Site

English: White hat seo symbolizes good ethic t...

I don’t know why I see so many local web sites with no address listed. I assume it’s because they are home based. In most cases, you should either list your home address, or get an office. You can hide your home address on Google Places  (as a matter of fact its part of their terms of service that if you are home based, to click do not show my address). Any way, if its really important that you don’t want your prospects to know you are working in your pajama’s, as if they won’t figure it out anyway, your not going to have good rankings. And if you had good rankings you could probably afford the little office up the street. LIST YOUR ADDRESS, PHONE and Company name on the home page.

3.)    No local citations

 It takes an hour or two to list your company in the important local directories.  Go to getlisted.org (It’s free and a great resource).  List your business with most of the directories they recommend.

4.)    Using Dex tracking numbers for your PPC

There is some disagreement in the SEO world about how damaging this is. I have had several discussions with some of the countries best Local Maps and Local SEO experts , most notably Mike Blumenthal (see his blog here http://blumenthals.com/blog/  and follow it if you are a serious local SEO student), But they all do agree that after looking at some case studies, a DEX tracking number published on multiple different local directories is not good for your rankings.

I would take it a bit further, IT IS A COMPLETE RANKING KILLER for Google Places.  It’s the same thing as having different phone numbers published on different web sites. It confuses the Robots, and then you are in rankings trouble.

5.)    No Meta Titles or descriptions or poorly written ones.

So your nephew did your web site when he was studying web design… nice! The most important part of your web site for SEO, is your meta title.  If you don’t know what that is (and you can not see it BTW on your site) call a web design firm or SEO and ask them to check.  If its your company name, your hurting your rankings, unless you want to rank for people who all ready know who you are).  Have a pro take a look at your meta tags, and your on site SEO in general while they are there. This one may cost you a few hundred dollars on up to fix (including the on Site SEO changes), and yes 90% of the web design firms you speak with with tell you to build a new site (and maybe you should), but, just get the tags right to start!

These are the top 5 ranking killers for Local sites that we have seen. And any one of them can keep your site from being well ranked. It’s worth the time to have a company ( like us) fix this issues if Search Engine traffic is important.

 Our site

 

 

Enhanced by Zemanta

13 Good Luck Tactics For Your SEO Programs

 

13 Good Luck Tactics for your SEO program.

We all know SEO is hard work, and lot’s of research, but as in anything, some good luck is always welcome. Here are the top 13 tatctics to attract good luck for your SEO.

1.) Type in your search term every hour, click on your listing, stay on home page AT LEAST 45 seconds. Click onto another page. Stay there as you hold your breath to the count of 10.

2.) Do this again from another IP address, but stick your tongue out as you hold your breath.

3.) Go to any of the Google blogs, and make HIGHLY positive comments about them. But be sincere, like you can tell them how great their Google Places service team is. http://googlewebmastercentral.blogspot.com/

 

Image representing Google as depicted in Crunc...
Image via CrunchBase

 

4.) Go to Rand Fishkin’s wife’s blog and make a comment about how smart her husband is. http://www.everywhereist.com/  . Buy the way, it’s a great blog!

5.) Never, ever mention SEO in any article or published piece that in any way can be associated with you or a client.

6.) State on your site you do not list clients because you don’t want Google to know who they are.

7.) Each week mention how sexy your wife or girlfriend thinks Matt Cutts is. Post a picture of her on your blog. If need be, post a picture of a model and say its your girlfriend or wife. You can extra points if you mention it here. http://www.mattcutts.com/blog/

8.) Always use broad match in your Adwords… and spend too much.

9.) Do a blog weekly on how great Google Plus is. Extra credit if you bash facebook or microsoft. (I find that pretty easy to do).

10.) Just tell people they can find your site by Googling you or your company name, because, yes, you are that good. ( You might remind them to add the city after the name just in case)

11.) Carry a lucky mouse foot around in your pocket with your keyword and site written on it.

 

 

Computer mouse
Computer mouse (Photo credit: Wikipedia)

 

12.)  Brag about your new Chromebook on your Facebook page and refer them to the post you made about it on your Google + page.

13.) Hire someone from fiverr to search on google just like this:
Your Company name | Popular in your keyword   100 times a day.

Using all of these on a consistent basis will do wonders for your rankings. Do you have any you can add?

These are just some that work for us..  What good luck tactics have you found work?


 

Mike Bayes

 

 

Enhanced by Zemanta