Category Archives: Internet Marketing

How A Blog Can Help Your Google Rankings, Or Not

How A Blog Can Help Your Google Rankings  (again, and again):

Blogging is a buzz word in the small and medium business community. Almost every client we talk with (or potential client) wants to know how to do a blog because they have “heard” it will help their search engine rankings. This falls into the tradition of small business owners being about 8 years behind on new marketing tactics. That’s not a criticism, it’s a reality. Most small business owners don’t have the hours in a day needed to stay on top of anything besides what they do.

Image representing Google as depicted in Crunc...

The Bad News.  Although there is clearly some truth left in that assumption that a blog will help your sites rankings, but, and it’s a big but, if  you are to see an increase in your sites popularity based on a blog, it must have valuable content that other sites and social media will pick up on and mention.  If your blog is just another 700 + words of regurgitated news, facts, rumors, or opinion  already published or blogged about on the Internet by 100 or 1000 other sites your chances of a web master or influential social media picking up on the blog are very low.  And if your Blog isn’t mentioned on other web sites, it gets no help in rankings.

Additional Value of a Blog bedside’s Rankings. Now, if your blog gives your prospective clients or current customers some unique insight into your business or industry, even if they are not going to mention it or link to it, it’s still of value, just not for your search engine visibility. It will help you become more of a trusted source for whatever it is you do.

Blog Machine
Blog Machine (Photo credit: digitalrob70)

Internet Marketers Are Blog Obsessed. That’s a problem, because many (and I mean many) Internet Marketers have had some success with getting their blog or content mentioned and linked to, (and all that SEO stuff), by writing a blog,. They write blogs about blogs that are based on another blog in the hopes that someone they don’t know, and who is trying to get followers on twitter will retweet their content to an audience that has little or no interest in what they are saying, and have already seen the information 5 times in other higher authority blogs or sites.

The reason they have any success is it’s far more likely to get Internet Marketing content linked or mentioned on the INTERNET because Internet Marketers spend half their life reading this stuff.  If you are a Plumber, or a Dentist, the likelihood of having your content picked up is very small. Plumbers and Dentists, and normal people don’t spend their life on-line reading every blog written, even when its content is the same as the last 5 they read.

It’s important for an Internet Marketer to be up to date on all the new stuff on the Interweb, if for no other reason, so they can sound really knowledgeable and use uncommon words when they speak to Plumbers and Dentists. I call it selling through a vernacular fear factor. More on that some other time.

Latte_Blog
Latte_Blog (Photo credit: digitalrob70)

Blogging For Visibility.  So how does a small business utilize a blog for better Internet visibility? It’s all about the subject and content.

 

  • Blog about a question a customer asked you.
  • Blog about a unique problem you solved.
  • Blog about how a person can prepare for your service.
  • Blog about your kids.
  • Blog about your employees.
  • Blog about your favorite customers

All of the above will at a minimum be unique, and unique is the first principle of good content.  Any content you write and publish should have these attributes.

  • Unique
  • Interesting for your prospects
  • And if you can make it about the internet you’re really doing well.


 

By Mike Bayes, My One Call LLC, www.salesjumpstart.net

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Top 10 Reasons Why You Should Pay a Good SEO Company

Top 10 reasons Why You Should Pay a Good SEO Company

  1. Your prospects use the internet to find your services.
  1. Your Revenues come from one or two primary sources, and the Internet isn’t one of them.
  1. You have tried to get your site more visible on your own, but it’s not.
  1. You have tried Pay Per Click and it didn’t work.
  1. You have used a SEO company and never saw real results.
  1. You would like new prospects to call you every day.
  1. Your site was built by a friend of your sister who now has gone into real estate and doesn’t have time to make changes, but you think it’s a pretty good site.
  1. You don’t have 16 hours a week to keep up on the latest SEO news, research, and changes.
  1. You hate to work on a computer.
  1. Because you didn’t build your own house or car right?English: seo company 

Reasons your shouldn’t hire a SEO Company

  • They promise you first position rankings
  • They are very inexpensive
  • They sent you a very impressive email sales pitch
  • Your sisters company used them for “Locksmith for your home in Garden City” and they are now in the 5th position under that keyword.
  • Your prospects do not find your services on line.
  • They talk about really complicated Internet stuff and seem to understand the Interweb really well.
  • They know secret Google information because they worked there 5 years ago as an Intern.
  • They know secret SEO tricks they won’t tell you. (There are no SEO tricks BTW)
  • They have no references in your industry.
  • They can not produce 5 references from the last 12 months.
  • They won’t tell you who they have worked for based on client privacy. (Huh?)

What you are paying for when you hire an SEO.

NEW YORK, NY - MAY 17: Chelsea Rising watches ...
NEW YORK, NY – MAY 17: and  Clear Vision into SEO (Image credit: Getty Images via @daylife)


  • Years of experience.
  • Constant research into changes in SEO.
  • A clear and proven understanding of White Hat SEO.
  • A long track record which recent success in generating revenue through the Internet.
  • Transparency and reporting.
  • A complete understanding of on site SEO, Social media as it relates to promoting your site, conversion tactics on your site, content generation, your link profile, and high authority site attraction.

What you shouldn’t pay for when you hire an SEO

NEW YORK, NY - MAY 17:  People attend  the 5th...
NEW YORK, NY – MAY 17: People attend the 5th annual Internet Week. Are you taking Notes?


  • Submitting your site to a bunch of directories every month.
  • Writing poorly written articles and spinning them on a bunch of Article sites.
  • A secret sauce.

Search Engine Optimization has changed more in the last year than in the history of the service. The proof that a SEO is worth its fee is if their clients have not suffered in the last year, and if it was local SEO, since April 2012.

Ask them for references from 3 similar industry clients who have used them for several years, and 3 that have started with them since April. Call those references and look for them on line.

Our company, My One Call llc provides internet visibility marketing for Attorneys, CPA’s, Residential Contractors, Home Improvement Companies, Publishing Company’s, On Line E Commerce sites, Professional services, and many more.  We often get called in after a business has spent far too much money on sub standard SEO services.  Using the above guidelines will save you money, and get you to the right Internet Marketing company quicker.

Call us if we can help. 303 500 3053.

 

 

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Click 2 Call Services

Click to Call Services and SEO.

Businesses use click to call services on a web site to increase their web traffic conversions. For the small and medium business community this is often the most overlooked area of their web site strategies. Bringing qualified traffic to your site is only the first step in building new clients and generating new leads.

Besides the much documented, and blogged about landing page tactics, there still remains a very difficult process of getting your prospects, (who are on your site), to contact you. The seemingly very simple steps of clicking on your contact page, and filling out a few pieces of information is full of opportunities to lose the prospect before they click on the submit button.

Why you lose revenue using only a contact form and phone number:

  • They may become distracted at the desk
  • They may not feel comfortable giving you an email address or phone number your contact form may request.
  • They may want the information now.

You would think they would just call you if this was the case, but think for a moment of what your expectations are when you call a company on line.  First, an automated system giving you a bunch of options, and then a transfer to an “on hold” recording telling you they are serving other customers, but your call is important to them, so please hang on. If you just want a quick question answered, or some simple pricing, calling a company’s main number can be the last thing you want to do from a time management standpoint.

Click to Call Services increase your conversion rates.

Click 2 Call services increase your conversion rates by giving your web site visitor an option to contact someone at your company immediately and with one click. There are many call to click services on line, but www.teledini.com  has just introduced what appears to be the best in class click to call service available. (Full disclosure, one of the principles is a friend of mine and we may become a partner in selling and promoting the service.) Besides just connecting your prospect to your business with one click, the service also offers an impressive amount of additional features to the users, including the ability to see the city the prospect is in, the weather in that city, the web page they are on when they clicked, and the very cool ability to route the calls to any phone or phones that you like. So when a prospect clicks to call you, you can have it ring every sales person’s phone at the same time. The first person to pick up takes the call.

There are a ton of additional features available that you can see on their web site. And according to the senior management they will be rolling out additional services on the platform over the next 12 months that will make Teledini a must have for any Inbound sales force.

website ideas
website ideas (Photo credit: Sean MacEntee)

The service is currently free to set up click to call (or click 2 call) on your web site (just add a few lines of code after you customize the look and feel). The company charges you .10 a minute for anyone calling you on the service. Do the quick math.  If you get one more sale a day (or hour, or minute)  and it costs you 20 minutes of time, you’re paying $4.00 for the sale.  You would be crazy not to do it.

I’ll be adding the service to our sites over the next week and let you know our experience with the set up, and actually usage of it.  If you are not using Click to Call, and Live chat on your web site you are missing sales opportunities. SEO is more than getting people to your site; it’s about helping convert them to customers.

So here are the areas you need to pay attention to when working on SEO  for your site:

  • Getting qualified prospects to your site through a great promotion and SEO strategy
  • Getting prospects who are on your site to make contact with you.  This is about a good blended marketing message, a strong landing page, and a click to call opportunity, chat opportunity, and contact form opportunity.
  • Well trained In bound sales representatives who can close sales.
  • Great follow up systems with leads that have not yet converted.

Let me know if I can answer any questions for you about any of those steps.  When we are working on SEO we make sure all of the above are integrated.

 

Mike 303 500 3053 ext 1  ( Soon you can just click 2 call me)

 

 

 

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Add Pay Per Click to Your SEO Campaigns?

Time to Add Pay Per Click to Your Denver SEO Campaigns? The Answer is yes.

Google has done a masterful job of slowly, yet consistently diminishing the visibility of the local maps on search engine results over the last 18 months.

Let me give you an example.  Here are the results from a search for Mold Removal Denver about 2 years ago.

Here they are now (June 2012)

Here’s another example of Electrician Northglenn CO. from a few years ago.

Here are the results today:

For a great overview and infographic on this read and view the David Mihm web design and Local SEO blog at   http://www.davidmihm.com/blog/google/world/

It’s pretty clear… for great Internet visibility for your site, working on Google Maps (now Google Plus Local) is only part of the strategy. Not long ago it could provide the vast majority of your traffic. Today, it’s only a piece.

I have been involved very recently in two conversations where clients are under the impression that people don’t click on the Pay Per Click ads. This is very understandable from someone who knows something about how Google serves search results, because we all know someone just paid to be there. As I pointed out in each conversation, it is somewhat amazing to me how many Denver business owners are NOT aware that the top three results (in many cases) are in fact paid advertising.  And the more recent research seems to indicate that generically, about 15% of clicks are on Pay Per Click Ad’s. Hey… that’s as good as being in a top 3 position!

And, it’s not all that different than the days when consumer’s used the yellow pages to find local services. The biggest ads where (and are) listed first, and they receive the vast majority of the calls. People understand that they were paid advertising, and didn’t page back to find the smaller or line ads, because the company didn’t pay for that listing.

So a complete SEO program needs to take in to account three different areas, those being, organic search, local results , and Pay per Click advertising. And it should be designed to take into account the four different methods a person may use to conduct a local search:

Keyword + Suburb

Keyword

Keyword+ Major City

Keyword + zip

Each serves up different results.

Another big advantage of using the Google Ad words program is you can see great traffic statistics for key words that have become unavailable since Google stopped providing this information on many searches.

So to answer the original question, should you be using Pay Per Click?  Yes, but,  Ad words has become increasing difficult for a novice to navigate. It’s easy to waste a lot of money if you are not trained and familiar with keyword types (exact match, Phrase match, Broad Match, Negative match and others) as well as the location targeted, quality scores and types of bidding available.

Our suggestion is at least have a Internet Marketing firm who has experience in PPC set up and monitor your ad words (and any other PPC services) for you.  We have lot’s of clients getting strong return on investment using PPC.

Please feel free to call me at 303-500-3053 ext 1 if you want some help.  I may not pick up, as I get several calls a day from this blog, and have lots of other phone calls and meetings to be on or in, but I will call you back! Or feel free to email me as well at mike@myonecall.com

 

 

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Search Engine and Social Media Marketing in Denver

SEO and Social Media in Denver

Social Media is hard for many small businesses to understand. I’m not talking about how it works, or what it is, I am talking about its value as a business tool. Search Engine Optimization on the other hand, is pretty straight forward. If your site is ranked higher on Google, more people will call you.

White hat seo symbolizes good ethic techniques...
White hat seo symbolizes good ethic techniques in search engine marketing (Photo credit: Wikipedia)

The reason we have a love hate relationship with social media is it’s not advertising, and we are use to thinking in terms of return on investment when we promote our services. I would use the term branding when it comes to using social media, and branding, up until recently has been the domain of the largest of large companies.  Branding also has traditional had a very high price tag.

I recently was reading a research study on how new prospects actually found a business. The premise was very few new customers just make a keyword search, click on your site and call.  The vast majority of people had  contact or visibility into the company they ultimately bought from in 3 or more places.  The search was just the last place.

It’s nothing new. Marketing your business is not done through one path. The most successful small and medium businesses understand this, and use every option available for there budget. Social media, with out a question falls into this.  It’s not expensive, and you can laser target your prospects. You want a  potential customer to see you every where they look!

One of our clients is currently one of the fastest growing B2C services in the state, if not country.  We never use one path, we use a minimum of four at all times.

So what ‘Paths” should you use to reach new clients or customers?

Here is a list. What you pick depends on your industry, but first, always start with a very well thought out targeted prospect list!  Who are your prospects, where are your prospects, how do they find companies like yours?

  • Search Engine Marketing (Includes SEO, Local SEO, and PPC programs)
  • Customer referral programs
  • Direct mail ( To very specific targeted prospects)
  • Radio and TV
  • Trade Shows

    First page of a 1928 direct mail marketing adv...
    First page of a 1928 direct mail marketing advertisement for seafood products from Frank E. Davis Fish Company. (Photo credit: Wikipedia)
  • Cross selling
  • Yard and truck signs (B2C)
  • Networking (B2B)
  • Awards
  • Print advertising

And many more. I assume some of you are saying and thinking you have tried many of these and they “don’t work”. Well, you’re right, unless they have been exceptionally well thought out, and targeted, then they probably won’t work.  A branding campaign needs a great deal of thought, experience and great execution, and nothing replaces experience, nothing.  That’s one of the reasons we constantly survey and review what advertising and promotion does work for our clients and other businesses across the country.

If you need help with your companies branding, we have the experience to safely navigate the way.  Call us for a free consultation at 303 500 3053 Ext 1.

 

 

 

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Inbound Marketing Doesn’t work

Inbound Marketing Doesn’t work…. for many small and medium businesses.

Had an interesting discussion with a business owner this week that I have known for over 15 years. He recently invested a bunch of energy and money into a new data center and is putting together his marketing/sales strategies. Having been in the industry for 20 years, it was a logical move, and he wanted to discuss SEO and other search engine marketing systems.

As with any new prospect I wanted to see how he was selling his services today, and to whom. During that piece of the discussion, he asked me is outside sales and cold calling, dead. (For some history… my sales experience started in outside sales, after a few months as a telemarketer, and at one point I managed a sales force of over 650 sales professional, and a few amateurs, and today my company manages outside sales programs for several businesses, so the question caught me a little off guard.

I can completely understand the question. Everything you hear today is about Inbound Marketing, Social Media, SEO, and anything Internet related.  Tom Hopkins and the gang of “sales trainers” that use to dominate the sales scene are either retired or selling books on the Internet.  Internet type marketing now dominates the small business thought process.

Inbound Marketing works!

But I am here to tell you, outside sales is alive and well, and very large successful companies still use out side sales as the foundation of the revenue generating process, but the out side sales process has changed in a few decades. Buyers are far more educated because of the internet, and in many cases more price aware because of the economy.

That’s why Inbound marketing can make a lot of sense. If your prospects are looking for your service on line, then … YES be an inbound marketing fanatic.


Inbound Marketing Doesn’t work!

Inbound Marketing Disclosed: Behind the Scenes

There are many type companies that their sales are relationship, and referral based, and their customers do not use the internet to find and purchase their offering. The fact that only about 5-7 companies per service type in a local area are really going to generate significant traffic from an Internet marketing program also is pretty much no brainier when it comes to how much revenue is actually provided by In bound marketing in an industry type. Inbound marketing is a very limited crowded over financed space.

Cold calling and out side sales does work!

Let me give you an example. A commercial contractor does not find customers on the Internet. They find new customers through face to face contact. We did research of buyers in the commercial construction industry and found the largest commonality for making a purchase from a new vendor (and we spoke to over 100 buyers in the market) was…. they had looked the company they bought from in the eye, and had a face to face meeting of one sort or another to start the process. Read that statement again, a face to face encounter to START the sales process.

Companies that had made a phone call to get on a bid list, or sent information had almost no chance. Companies that actively worked on getting in front of new prospects were the winners. That contact was overwhelmingly through an outside sales type tactic.

One of our clients is positioned number 1 – 3 for just about every keyword you can imagine a prospect would use in their city for commercial construction.  They bill over 4 million dollars a year. How much from the Internet in 2011? Nothing. Did they get bids from the Internet, yes, a few, did any close? No.

Second example.

We did sales coaching and  SEO for one of the largest residential paint contractors in the state. They have incredible rankings throughout the metro area for most house painting terms.  They do as much business through leads on the internet as many paint contractors do in 5 years. Is this their number one source of sales? Nope. There number one source of sales is the 50 outside direct door to door sales people they put on the street every year for 5 months or so.

The fact is Inbound marketing should be a piece of your marketing strategy, and maybe a large piece, if you have a service your prospects look for on the Internet. But out side sales and business development still may be the number one tactic your company should use. That’s why we provide both Inbound Marketing and Business development, because every business is different.

Call me if you want to discuss which is the better option for your marketing. http:www.salesjumpstart.net

 

 

 

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How To Link Build for SEO

How to Link build, and a List of Links for SEO.

Learn How To Become A Great Link Builder

Over the next few months you are going to learn how to become a great builder of back links, and we are going to not only teach you how we do it, but provide you with weekly opportunities we have found to help you see that our system of acquiring web visibility is white hat and powerful.

So how many times has a business owner  or anyone searched for, or wished for, a simple list of links that they can use to add their site url and magically watch their web site rankings move up in the organic search results?

225,000  searches

Google Chrome
Google Chrome (Photo credit: thms.nl)

According to my Google Ad Words Keyword tool, that term is searched about 22,000 times a month in the United States.  “How to link build” is around 65,000, add the associated terms and you are well above 225,000 searches a month.  For those of us in the Internet Marketing world, that doesn’t sound like a huge amount, but when you consider that a quarter of a million searches are completed looking for either a list of SEO links, or how to build back links, that’s a bunch of interest.

Get a couple Links a week

English: White hat seo symbolizes good ethic t...
Image via Wikipedia

I want to start giving a couple of good linking opportunities a week here. That should help some of you who are in the do it yourself mode, and also provide some additional evidence, through your feedback, that these sites actually send traffic to your web site. Other local SEO’s may find this helpful as augmenting their SEO work for local clients.

But first I want you to understand our philosophy on search engine visibility. You should only take an action that you would take if Google and the rest of the search engines didn’t exist. Why? Because if you are adding your site to a directory, or commenting on  a blog, or buying URL’s and building mini sites, or writing a bunch of different blogs, or book marking your site on social book marking web sites, for the sole purpose of increasing your rankings, you are heading for big trouble.  That’s the stuff Google and Bing don’t like, and are continuing to develop tactics to identify these questionable links, and downgrade or penalize the sites. When they do that, your site loses trust, and can fall off the rankings chart.  Why work hard on a tactic that is eventually going to fail?

Not only will we be providing a few great sites you can add your site to, but, we also want to teach you how to find good opportunities to build your web visibility.

How do you get the link information, just subscribe to our news letter, and we will send you out the information weekly. Sign up here http://visitor.r20.constantcontact.com/d.jsp?llr=kgftjqcab&p=oi&m=1102206047434

Just choose if you want just SEO tips, or want the Sales Tips as well. I look forward to your feedback!

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Google Local Search in Denver

The different types of Local Search

There are three different type search query types that a company needs to be aware of when it comes to local search. Those being, a search with a large city, that represents the entire metro area in the search term, a search with a logical suburb in the search, and a search with no local intent (city, zip,).

Let’s say I’m looking for a house painter for my Mom who lives about 25 miles south of my location. Her home is located in a small sub division by the name of Bowmar.  I live in a small city called Lafayette, and both are part of the Denver metro area. What are the most likely methods I will use to search?

First I am going to use the (what I call Facet city) Denver.  Denver in my mind is generic, and should bring up the best of the entire metro area?

 

As you can see I get the PPC ads, and then the top few companies that are large established Denver painting companies. Now, because we did the optimization for both, I know more about them then a stranger would. But either will service my Mom’s home, and both are good painters.

Note that the top two results are NOT Google places or maps listings. They are organic. Also note that Vivax shows up both as the top organic listing and as number 2 in maps.

Or:

I could use the larger suburb her home is in (Littleton).  So house painter Littleton looks like this:

Vivax is located in Littleton, so it shows up number one in maps,But what if I just look for the generic term no city or local intent, “house Painter”?  This is where Google try’s to figure out where you are located. And this is important!  Google thinks I am in Thornton Colorado.  Remember I am in Lafayette CO. Thornton is about 7 miles away, and in terms of local services, barely relevant to me. There are several large suburbs and cities closer to me (Boulder is next door, and Broomfield in the other direction).  But Google thinks I am in Thornton and will show Thornton results mixed with just national type results.  Here is what my Firefox shows as my auto detect location:

Here are the results:

As we did the optimization for Vivax and M and E it’s no surprise these guys show up.  But, we didn’t intentionally try and get results in Lafayette.  (remember that’s where I am searching from). These results are more of a hangover from these two exceptionally well promoted sites having great rankings and using the city term Thornton as part of their service areas.

So, the short story for a company trying to promote their site is this.  You need to check all three type search types in mind, and optimize for each. To accomplish this you must optimize both the Places listing and for the organic listings. In today’s local search, in my opinion, organic optimization or site promotion comes first. Look at the Denver search again, organic wins over maps.

But the most complicated issue is what location Google thinks you are searching from. When I try to find local services I am getting results for companies’ two suburbs away. So as a SEO firm, it’s important to complete local optimization based on a wide geographical area.

See… local is easy!  If we can help you with your Local visibility give us a call today. 303 500 3053 ext1

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SEO and Social Media

SEO and Social Media.

We all know that social media has to be taken into account when you are trying to promote your web site and brand. The question is, what social media really makes an impact on your sites ranking?  There are lots of studies about this, but the vast majority really don’t look at it through a local prospective.

Our Social Media Test (Facebook shares)

Social Media Cafe

So a few months ago we decided to try and improve a new clients ranking through using only the one social signal we feel is the most important for SEO, that being, Face Book shares. It should be noted the site did have some back links to the homepage, but there had been no new back links in months.

Share our Facebook comment will ya?

We asked lots of local friends who had face book pages to share a post or two from our client’s facebook page. That resulted in 29 different shares. Not much if you are Coca Cola, but a significant amount for a local company. The results were interesting.

Rankings improved with Facebook Shares!

The rankings went from third page on Google for the major key word , to 9th position first page. Now, the keyword would be considered a mid level competitive keyword, so that type of progress isn’t mind blowing, but it is significant.

SEO + Social Media = The new P.R.

Just another case that demonstrates how SEO is becoming more related to P.R.  than ever. The fact is you don’t need social media to have a well ranked site (I am speaking local sites here), but it sure seems to help. No doubt that will continue and become stronger.

That is also one of the reasons we developed www.metasocialweb.com (as a partner). It allows business owners to help other businesses while they get more followers and shares.

Look for more of this

I predict we will see more and more of these type services in the next year as the SEO and Social Media communities start to realize they are very related, like it or not.

If we can help you with your sites rankings and P.R.  call me at 303 500 3053 ext 1.

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Local Search Ranking Factors 2012

Search Engine Optimisation. Search Engine Opti...
Image by Hobo! via Flickr

Local Search Ranking Factors 2012

I know we are a bit early here, but I wanted to make one prediction about the annual local search ranking factors report that is published each year on the excellent blog about local search, at http://www.davidmihm.com

Local SEO’s love this report, and will invest a large amount of time reading and assessing each area they rate. I have always enjoyed reading the opinions of the some of the largest and best SEO firms in the world and comparing their thoughts on how important certain things are to your sites local ranking (Maps, places) to what I have seen over the year.

Question: H0w Important are Citations to ranking?

citation needed

Traditional the consensus has always ranked “Citations” as one of the most important ranking factors.  Once you get past the obvious factors of the address, claiming a listing, and the categories you use, it’s the top dog!  And in 2009 I think that was true.

Answer: Citations just are not very important any more!

Here is my prediction, and the reason behind it. The number and quality of Citations ranking factor will drop from very important to just important, maybe as low as number 8 on the top 10 factors.  Now here is my opinion based on what I have seen and bloged about for a year.

Citations are close to meaningless for ranking factor.  And all of the local SEO companies who are still chasing citations are 14 months behind the curve.  All of this changed in October 2010 and has continued to change with all the panda updates through out 2010.   Today, your local rankings are based  98% on the same factors that you use in organic search Engine optimization, once you get past the already stated  factors of having a local listing, and making sure you fill it out correctly.

Chasing the wrong stuff for local SEO

In a nutshell, it’s not a citation that makes any difference, it’s the quality of the page that listing and link (if included) is on. A very well respected SEO blog (and deserving so) recently published the top 100 (I think, may have been 200) citation sites.  So today and next week, and next year local seo’s will be taking their clients money and using a bunch of these “Top 100”  to try and increase their clients ranking. What a waste.

In the vast majority of cases, Google only looks at the page the citation is on and that specific pages value, not the domain.  So when your site is listed on (Pick one of the top so named citation sites) if the page your site is on has no or low P.A. value (Page authority as published by SEOmoz) or any of the other page quality tools you want to use that look at number of inbound links, and number of out bound, SEO juice from the other pages, and all that) then you have wasted your time. The bad news is the vast majority of the “top Citation Sites” fall into a low or no PA value for the page you end up listing on, and right now, because the mainstream SEO’s have not caught up to this lot’s of businesses are wasting a portion of their dollars on tactics that have not worked since 2009.

So why would I publish this, when my competitor’s read this blog, and it can be a great help in their business?  Because I truly do believe that what helps one business helps all businesses, and that the small business clients they have will benefit through this information.

But then again, I could be wrong, as most everything in SEO is an opinion. I do feel confident in this information, as since we changed our strategies and tactics to reflect the new local search world, we have seen a 100% first page top 3 ranking for every client.

Help me, help you, help me, help you.


 

If we can help you as either a business seeking a better Internet strategy, or a small SEO looking for addional help or support, please contact me through our site, or call me directly at 303 500 3053 ext 1

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