The conversion percentage of a prospect to a customer is a cornerstone of a successful company. It influences everything in the company including gross revenue, gross margin, net profit, expenses, budget’s, hiring plans, expansion, and virtually every function of a … Continue reading
I talk to business owners often, who’s sales program failed when they tried to manage the sales team directly. reason, they have no sales experience. Most sales professionals need, and I don’t use that word with out reason so Continue reading
So, what can you do? Either hire a sales manager and a sales person (two different humans), or make your service so irresistible that you don’t need sales peopl Continue reading
That’s how we as a company got involved in search engine optimization, through developing sales leads and process. They very same reason many of you as business owners are looking at SEO. We think this gives us a unique view of Internet Marketing Continue reading
Good SEO and Social media is nothing more than great P.R. So to really understand either, a business needs to understand P.R. first. Continue reading
A client calls a few weeks ago. He is interested in expanding his inbound marketing through more web visibility work, and adding content to his web site. His site is currently in the number one position on Google and … Continue reading
You need at least 10 different lead generation tactics going at all times to insure you have lot’s of new customers, or returning customers Continue reading
As a Denver marketing consultant, we know that what works in New York, or Birmingham may not work here. One of the most difficult tasks a Franchise buisness may face is a marketing program designed for another area of the country. Continue reading
Here is what I know about selling. If you want to sell something you do it the same way people get elected as President. Years ago there was a very complicated, expensive, scientific research paper completed by a highly respected University or research center (none of this I can remember the details about) that stated that the person who won the Presidential elections in this country had the advantage over the opponent in three areas. Ready? ( And this is how you sell more as well… have these advantages) Continue reading
Sales Training in Denver will focus on the sales skills of an individual, or team, but, if the product or service they are selling isn’t compelling, or very competetive, there is little point in it. Continue reading
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