Category Archives: SEO Analysis Denver

Visitor Value and Bounce Rates for Local SEO

Visitor Value and Bounce Rates for Local SEO.

When it’s all said and done, the ultimate score card in a  SEO program (or web visibility program) is quality visits on your site. Those being visits that result in some predetermined action on the visitors part.

1 + 1 = 2Actions might include a request for an appointment, request for more information, to be added to your newsletter, downloading a free piece in exchange for their email address, and many other possible desired results from the visitor to your site.

This is where bounce rate can be a very interesting factor.

It’s clear that the higher the bounce rate on a site, the less valuable the overall visitor traffic is (with some exceptions).  But you need to know how valuable your quality visitors are to understand how your site is performing.

That’s why we use a visitor value formula to determine the quality of traffic to a website, as well as the standard formula which is just actions as a percentage of total visitors.

The reason we look at it this way, is your site may be attracting a large number of visitors from searches or referral sites that are unintended traffic. You can’t control what odd terms Google may rank your site for if you didn’t pay very close attention from day one of the loading of your site online. So after a few years, you may be seeing a group of traffic that has low value, and is very difficult to manage.

This is Important! >>>>>
This is Important! >>>>>

An example of this is we have a client that ranked on the first page of Google for the term glass bar, and a third of the sites traffic came from searches for, you guessed it, “glass bar”.  They don’t sell glass bars. They just happen to have a picture of one on the site that had that term in the alt. tag.    So it’s not really fair to calculate those visits into a value visit. And because the vast majority of those visits end up as bounces, you will get a better picture of how a site is converting visitors (who find the site through the intended search terms or categories) by weeding the visitors who bounce out.

It’s pretty simple, and can change your perception of how your site is performing.

Calculate Value Visitors

Take your gross number of visitors in a given period (week, month, year).  Reduce it by your bounce rate percentage,  then use that number to calculate the conversion percentage for your site.  That being the number of value visits that end up taking an action. This is the number that you want to see as high as possible, and will vary depending on the action you are calculating, and the industry you are in.  For many of our clients we would like to see a 7% to 10% value conversion of the “value visitors”  and for this purpose won’t pay much attention to the gross number of visitors or the conversion percentage associated with that group.

Lets use  a simple and real example of two sites looking for the same result  (A request for information) with the numbers adjusted to make the math easier but still reflective of the real numbers.

Site 1.1 + 1 = 2

Visitors per month. 300

Bounce rate  is 15%.    Value visits = 255

Requests for Info is  20 which is 8%  of value visits.

This site is hitting it’s goal of converting value visits into actions.  And also has a very good over all bounce rate, indication that the content and web visibility program is doing it’s job.   To be honest, we’d like to see a higher bounce rate with  more traffic. Maybe the SEO is to focused and not casting a wide enough net.

Site 2.

Visitors per month 1000

Bounce rate is 60%. Value Visits = 400 or 40%

Requests for information is 16 which is  4% of value visits.

This site has good traffic numbers, but isn’t converting as well even for the “value visitors”. In this case you need to ask:  why aren’t we getting visitors who stay on the site and view several pages, to take an action?  There can be many causes, page design, no call to actions, content geared towards education and not conversions and many more.

With site number 2, the cause is actually pretty interesting. This site’s center piece is a fairly advanced cost calculator,  that is intended to “weed out” prospects who don’t have the budget, or are looking for a low cost company. So in this case, even some of those “value visitors” are not the ones we want to take an action, and therefore a 4% conversion is doing it’s job.

Okay… I m started to feel like Vizzini in the Princess bride, so I will end this for the moment.

If you would like more information on how to determine how your website is performing give us a call, or feel out the contact form below. We offer free 30 minute consultations.

Mike Bayes

720-254-1234


 

Monthly SEO Check and Web Presence maintenance

Monthly SEO Check and Web Presence maintenance.

From time to time we are asked what we do monthly to check on a web sites SEO status. So, instead of boring you with a narrative I thought we would just post some of the instructions I give to our SEO people. It’s in no way completely inclusive, but if you want to D.I.Y this is a good guide.

On Site:Home Page and Main keyword page.

- Meta Tags:  The Title and Description

Google Web Toolkit

  • Does it contain the keyword(s))

  • Does one of the two contain a local intent keyword if a local company.

  • Find the meta tags by right clicking on a blank part of the page. Click on “page source”  A new page will open.

- Does the home page have a G+ icon that goes to the business G+ profile?

If not, refer them to this link on how to add a business page: http://www.google.com/+/business/

Mention that when the Business profile is complete, they should add the G+ badge to their home page. Instructions are in the G+ business page information.

- Does the home page have at least one out bound (external Link) to a high authority site? Example:  Check our B.B.B. ratings and a link to their B.B.B. page

- Does the site have good quality content?

Google 貼牌冰箱(Google Refrigerator)

Internal pages should be added from time to time, and a page from the main navigation should have at least 700 + words.  The information should be useful and well written.

- Does the site have a Blog?  If yes, is there new valuable content on the blog? Are blog titles used that will be easy for the search engines to identify what the blog post is about. Are they using a SEO plug in for a word press blog.

- No blog?  Add one. They can pay content writers to produce blogs. (average cost $70 to $129.00) or write their own.

Site Structure: Is the navigation clear and using a silo system for main search topics ?

Site Load Time:Does the site load in an acceptable time.  Check GWT  for speed test.

NAP (Name, Address, Phone)

Does the site clearly display the local businesses Name address and phone number on the homepage and contact form.  Suggest they use http://schema.org  mark up for their address. Their web master can do this very quickly.

If its a local company are they using a local number? Add one if they are using a n 800 number.

Google Web Master: Is there a current site map on G.A.?

Reputation Management:

Search for business name on Google.

Check all first page results for any positive or negative reviews.

Here’s what you find under My One Call LLC

What ever review sites show up (Google, Yelp, Youtube)  you should encourage the web owner to ask for more positive reviews on those sites and make them aware of any non positive mentions or reviews.

MOZ Rankings: Go to MOZ.com and log in.

Run an open explorer report on the main URL. Note and communicate the Page Authority, and Number of links. Down load a monthly back link report.

Competitive assessment:  Search for their main keyword and city (if Local)  Note the top ranked sites.  Make a note of the top three. (do not include directories)

Go to moz.com open Site Explorer.  Add top three competitors to “compare link Metrics ”Copy report to client.

Run Open Site Explorer for the top three sites. Look for linking opportunities.

Provide a brief summary of work completed this month or period.

Social Mentions

Continued Web site presence on My One Call LLC sites

Tips and updates.

Research

Links

Site review

Reputation check

New Keyword ideas

New content ideas.  (FAQ page)

Rankings for main keywords.

Traffic reports.

By Mike Bayes

My Google Plus Profile: https://plus.google.com/u/0/+MikeBayes/about

More about us www.salesjumpstart.net

Want to learn more about Google Plus and promoting your business?

Try these two G+ Guru’s (my words not theirs)

https://plus.google.com/u/0/+JesseWojdylo/posts

Stephan Hovnanian is a true G+ Master! https://plus.google.com/+StephanHovnanian/posts

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Local SEO. The One Fix to Jump Start Your Rankings

Local SEO. The One Fix to Jump Start Your Rankings. (updated February, 2015)

A few months ago a new prospect who has been using several different SEO type companies asked me why their site still couldn’t be found online.  This is a good question as they have spent thousands of dollars, in a slow and painful trickle, to SEO and Internet marketing people via a $350.00 monthly payment over several years. (That’s like 8K total)

Mike closing2So, I like any professional give the standard SEO guy answer, let me look at it.  The first tactic I use to figure out what is going wrong in a Local Business ranking is to see where they are currently listing online and what those listings have in them. Specifically do the sites they are currently listed on have the correct information on the company’s name, address, phone number, and categories.

In this case the potential client had a real mess going on.

One of his “SEO” companies had built two different web sites with two different URLs, both with different phone numbers (for tracking I assume) and their correct company name and physical address. They had also listed these sites with the wrong information in many of the standard local directories everyone uses, including Google of course.

They also had a HomeAdvisor listing with a tracking number, and….  they even had several directories where someone years ago had listed their home phone number and address before they had a nice big office in a nice big office building.

All of this created a very confused Google.

Google loves consistent information about your company. They are robots… they have a mission, and the first mission is to collect information on your business name, address, phone and URL.  If they see different versions, they completely lose their confidence, and push your website rankings way down, so they don’t have to deal with it. I am not joking. These robots are cowards.

The reality was they didn’t need SEO, they needed an Internet Janitor to clean up a horrible listings mess.  And this is where so many SEO’s and businesses get it all wrong, from the very beginning. They start with checking back link reports.  Backlink reports will not show you the inconsistent listing issue. You must search like a human (hey… that sounds like a song title… “Search like a human”), anyway. Go to Google and type in the Company name.  Now go to every site that shows up for that company and see if it has the right Name, Phone, Address and URL.

I have seen rankings plummet when a business uses DEX advertising with a call tracking number. Dex will publish the company name, address and the tracking number, all over local directors to encourage salespeople to call the client, so DEX can make a dollar of two on the call.

It all comes down to this.

A confused search engine is a big problem. And when Google see’s different information for the same company, they don’t call you and ask, because they are robots, they just bury your rankings because robots have no feelings.

In many cases, the fastest way to get your sites rankings up is to fix any old, incorrect, or in any way inconsistent listings that exist online today. Most businesses can do this on their own by contacting each site that needs to be corrected.  In some cases, it’s really hard, so if you can clean up most of them, you probably have done enough to fix the problem.  Or, you can hire an Internet janitorial firm (like us) and we will do it for you.  The main thing is Don’tMike closing2 continue to pay for SEO until this is completed. You may be surprised to see your site appearing on the first page for your important services after a good clean up.

Not sure if this is your issue on rankings?  See that click to make an appointment link on the top of the page, it goes directly to my inbox.  Feel free to use it, and I can tell you in 5 minutes if you have issues.

By Mike Bayes


 

2013 Local SEO Predictions. Content Marketing Is Phooey

2013 Local SEO Predictions. Content Marketing is Phooey.

I am going against the general concord in SEO circles this year (what a shock right?) on what will work for SEO firms in 2013, and make a big statement.  Links matter more than ever, and are in fact (after your on site work) the absolute most important aspect to any successful SEO program.

Image representing Google as depicted in Crunc...

There is a ton of content marketing, and social signal pundits in SEO since Panda and Penguin marched into town burning and destroying all search rankings developed with sophomoric and thoughtless tactics, that will tell you the only path to high Internet traffic is through a massive content marketing strategy.  The mass hysteria that  followed has been epic.

I have read a great volume of blogs’ and posts on “how to “implement SEO now that every thing has changed. The truth is, very few “things” have changed, and authors are simple feeding a hungry and worried Internet Marketeering community.

I recently posted on a very popular blog (about local SEO issues) that the loss of keyword information from Google was not a really big deal for local services. I mean, if you need a keyword tool to tell you how people find a local Plumber, you may want to get another gig. SEO is not for you in 2013. Most will use the word Plumber. Maybe add service, company, a city, I mean there just are not all that many combo’s to figure out. In my experience, what is important in local internet visibility is not the combination of keywords a prospect uses, but how they use those combinations in search. Most SEO firms won’t even report (because there is no automated tool to do so) how a site ranks in important local zip codes with no local intent term used. And this is becoming the MAJOR search type for local services.

 

English: White hat seo symbolizes good ethic t...

This race to content now being promoted as the SEO tactic de jour may be exactly what we think it is when it comes to non local sites.  For local sites, and local SEO, which is where the vast majority of us plow the ground, it is in many cases complete phooey. Not that great content is phooey, just that this obsession with great content as the number one all in one SEO device is phooey. Google wants a site to communicate the information a person goes to that site for (I am guessing). A local plumber doesn’t need to be the Robert Frost of the copper pipe crowd, to rank well.  They just need to have a well designed 4 or 5 page site, giving people what they want to read and see when they get there.

Example: In the last 4 months we have ranked a site with one page of actually content (two pages total) for a local intent keyword, by adding a few local back links, using an emd, and ummm that was it. Does it have much competition?  Yes, some.  Would it ever have a chance of ranking on a national search? No. And that’s the point; Local SEO is to National SEO what Physics is to the M theory.  They both deal with universe in completely different ways.

So for Local SEO in 2013:

  • Backlinks to your site will continue to be the number one (off site) ranking factor.
  • On Site SEO will continue to be important.

That’s it.

PS  A backlink doesn’t mean a listing on a horrible directory that no one ever visits. It means a mention of your site on a site that real people who might be interested in your service visit, and may actually click through to your site based on that visit. It may also mean an advertisement on a highly promoted site, or a mention on a popular face book or linked in page.   This hasn’t change in the last 2 years. Spammy directories and link wheels where never good for SEO. If you were using those and keyword stuffing and all of that, then I will agree with you, your SEO has changed a lot.

 

By Mike Bayes


 

 

 

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How A Blog Can Help Your Google Rankings, Or Not

How A Blog Can Help Your Google Rankings  (again, and again):

Blogging is a buzz word in the small and medium business community. Almost every client we talk with (or potential client) wants to know how to do a blog because they have “heard” it will help their search engine rankings. This falls into the tradition of small business owners being about 8 years behind on new marketing tactics. That’s not a criticism, it’s a reality. Most small business owners don’t have the hours in a day needed to stay on top of anything besides what they do.

Image representing Google as depicted in Crunc...

The Bad News.  Although there is clearly some truth left in that assumption that a blog will help your sites rankings, but, and it’s a big but, if  you are to see an increase in your sites popularity based on a blog, it must have valuable content that other sites and social media will pick up on and mention.  If your blog is just another 700 + words of regurgitated news, facts, rumors, or opinion  already published or blogged about on the Internet by 100 or 1000 other sites your chances of a web master or influential social media picking up on the blog are very low.  And if your Blog isn’t mentioned on other web sites, it gets no help in rankings.

Additional Value of a Blog bedside’s Rankings. Now, if your blog gives your prospective clients or current customers some unique insight into your business or industry, even if they are not going to mention it or link to it, it’s still of value, just not for your search engine visibility. It will help you become more of a trusted source for whatever it is you do.

Blog Machine
Blog Machine (Photo credit: digitalrob70)

Internet Marketers Are Blog Obsessed. That’s a problem, because many (and I mean many) Internet Marketers have had some success with getting their blog or content mentioned and linked to, (and all that SEO stuff), by writing a blog,. They write blogs about blogs that are based on another blog in the hopes that someone they don’t know, and who is trying to get followers on twitter will retweet their content to an audience that has little or no interest in what they are saying, and have already seen the information 5 times in other higher authority blogs or sites.

The reason they have any success is it’s far more likely to get Internet Marketing content linked or mentioned on the INTERNET because Internet Marketers spend half their life reading this stuff.  If you are a Plumber, or a Dentist, the likelihood of having your content picked up is very small. Plumbers and Dentists, and normal people don’t spend their life on-line reading every blog written, even when its content is the same as the last 5 they read.

It’s important for an Internet Marketer to be up to date on all the new stuff on the Interweb, if for no other reason, so they can sound really knowledgeable and use uncommon words when they speak to Plumbers and Dentists. I call it selling through a vernacular fear factor. More on that some other time.

Latte_Blog
Latte_Blog (Photo credit: digitalrob70)

Blogging For Visibility.  So how does a small business utilize a blog for better Internet visibility? It’s all about the subject and content.

 

  • Blog about a question a customer asked you.
  • Blog about a unique problem you solved.
  • Blog about how a person can prepare for your service.
  • Blog about your kids.
  • Blog about your employees.
  • Blog about your favorite customers

All of the above will at a minimum be unique, and unique is the first principle of good content.  Any content you write and publish should have these attributes.

  • Unique
  • Interesting for your prospects
  • And if you can make it about the internet you’re really doing well.


 

By Mike Bayes, My One Call LLC, www.salesjumpstart.net

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The New SEO Citations

The New Citations for SEO.  Or how SEO is changing

We think the new rankings algorithm is based on Supervised Learning and raw statistical analysis that Google uses. The change is probably simple, and frankly very logical.  I have two blogs listed at the end of this article you can read for more and better detailed information.

Google Chrome
Google Chrome (Photo credit: thms.nl)

Before the panda and penguin updates at Google It was too easy to use on site tactics ( Keywords and H1 Tags and meta titles) to influence rankings.

Google is now moving too, and undoubtedly is using more off site context, and content to determine what your site should rank for.  To do that they probably  look at all the “citations” (mentions) for your site, in what ever format they appear, and have a raw statistical analysis of the relevancy, and then the context.

The results would be very much in line with what we have seen with the Panda and Penguin updates and algorithm changes.  If your site
has been listed in a bunch of directories that have SEO or Rankings in the titles then Google starts with this:

You say your site is about Insurance.

Sites about or related to Insurance that you are listed on or mentioned:  3
Sites not about Insurance or related topics you are listed on:  200

You get credit for the three, and how much credit would depend on the Authority of the page and site you are listed on.

One of the interesting consequences of all this is the no follow or follow link value disappears.  As many “citations” may not have a link to your site.

Statistical analysis of the COM:QIC archives
So, in summary:

  • A Citation or link is only going to help you if it comes from a site or page that Google see’s as relevant to your site.That’s one reason your rankings dropped off the face of the earth if you where primarily using non relevant sites.

Words matter. Google probably (using raw statistical analysis) looks at what a relevant page citation says about your site, or the content about your site on that page.  ( Co-citation’s and such)

  • Follow or not, a high authority site citation with a link or without is still good for your sites Authority, and ranking.

 

  • On site signals continue to be important, but they only point  Google in a direction to determine your sites Authority theywon’t help your ranking on their own.

Interesting example.

We recently built a 2 page site about a specific remodeling type project. We wanted to test the exact match domain changes. The site
url is (Project Type) in (City).
We added it to 4 or 5 sites that were related directly to Remodeling.  We may have tweeted it, and added it to a facebook comment.

Two months later it was ranked number 1 for that very specific keyword, and on the first page for that keyword phrase in different form. It was (and is) ranking higher than several sites that have been around for a long time and had SEO companies working on for years (at least to an extent).

We originally thought the the exact match domain for local sites was still a very important ranking factor and it was that simple. Now, I think  if we had back linked the same 2 page site to 4 or 5 unrelated directories… or sites, that it would have never been ranked. Well, only one way to find out. Check back in a few months. We will give you an up date.

All of this is admittedly a very simplistic view of the new Google ranking changes. There are many other important factors. Our point is to communicate that many of the old SEO tactics don’t work any more, and why. For us, it’s all good news, as we have followed the
“act as if Google doesn’t exist” principle in SEO for years (to the extent any Internet marketing company like My One Call LLC can).
Our clients didn’t see any rankings drop over the last 6 months based on these new changes.

For far more detail read Joshua Giardino’s excellent blog here :http://blog.iacquire.com/2012/11/28/its-not-co-citation-but-its-still-awesome/

I also mentioned the SEOmoz blog on Co-citations on an early blog.  http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday .

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By Mike Bayes

Co-Citations. Better than Title Tags

In the new world of SEO, changes are happening at a break neck speed.

The Citation article, with no citations.
The Citation article, with no citations. (Photo credit: Wikipedia)

The latest (and most interesting) chatter is about co-citation as a new ranking factor. You can see the whiteboard presentation by Rand Fishkin at http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday

We have noticed a clear change in local rankings (not just Google Places but blended and organic rankings) based on Title Tag usage. Because I am in a hurry (Thanksgiving tomorrow and all) let me just say your title tags may have diminished in value, and in fact may be hurting a sites ranking if they are spammy. They need to be looked at in concert with your URL descriptions and page copy.  To much is to much.  Those with ears will hear.

Now, Rand makes the point that c0-citation is a new and important ranking factor, somewhat like what title tags were.  I agree.  After looking at over 100 high ranking sites and the terms ( which have been bouncing around in the last 30 days a lot) I am convinced that co-citation is part of the now, and future.

Rand Fishkin gets Employee love... Uh.. Kiss?
Rand Fishkin gets Employee love… Uh.. Kiss? (Photo credit: Thos003)

So how can you start implementing co-citation in your web promotion. The good news is its a very natural occurrence. In a simple explanation, a co-citation lists a company’s name, and a service next to it.  So, My One Call LLC is a Denver SEO, written in text on a decent authority web site can become a co citation. No need for a link, or spammy Anchor text. ( You can see my personal feelings about Anchor Text being a silly SEO tactic in other blogs on this site).

So using a co-citation in your bio’s and descriptions on forums, blogs, and high value directories is a much better tactic than using Anchor text.

Feel free to email me if you see these correlations in any of your rankings info@myonecall.com…. and thanks to the SEOmoz group for doing a superior job.

For those of you who don’t know, SEOmoz develops SEO Software, and provides a robust link intelligence API.  I wonder if that is a tri-citation?

 

 

 

 

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Google’s Top Down Search Navigation Is A Big problem

Google’s Top Down Search Navigation Is A Big problem For Local Businesses. Google, tell me you’re joking!

Most Local SEO’s know the challenges that can come from Google serving up the wrong location results on local searches. In MANY cases Google is showing the searcher results (Maps and other) from towns or cities several cities away from the searchers town. The solution has been for the searcher to find the “location” box and type in their city or zip. In my very informal survey about 35% of the people I asked had no idea how to do this, even before the new Google search options bar changes.

Here is what the new Search Options (on top) bar looks like. Notice any thing missing?  In this case Google Thinks I am in Erie .  Some times Google thinks I am in Thornton CO. and sometimes other suburbs I rarely visit. I am in Lafayette CO.

 

So, where is the location box?  You have to click on the “search tools” Tab to find it.   How many searches will actually find the location tab, I haven’t a clue. I suspect, that if Google doesn’t move the tab to the first line on the main bar were it is visible we will continue to see local results (especially in suburbs) served up incorrectly.  Seems like an easy fix, just have a little statement on top for searches that Google perceives a local intent, saying “We think you are in _____  < location. If not type your zip code here.

Here is what it looks like once you click on Search Tools.

So, what’s the solution if your business or client is in a city that has this issue?  Use organic optimization and visibility programs, and Ad Words.   Yes, I said Ad words. It’s increasingly becoming (for a local company) an important piece of catching all the traffic for your client.

Of the 4 ways a person can make a local search (keyword no local intent, keyword with major city, Keyword with actually city, keyword with zip) The new Google Search Tool Bar has an effect on 50% of those.

Tell us what you see in your area. If your clients or business (and their prospects) are based in a major metropolitan area (example Chicago, or Phoenix) then this isn’t going to be a big deal. If your business needs to be visible to prospects primarily within the city  you serve (example Broomfield CO.)  this is a big deal, and you will need a strategy to work with each of the local search types we defined above.

 

 

 

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Google Places Ranking Changes

Google Map Ranking Changes October 2012.

We have seen some interesting changes in the Google Maps rankings over the last week. The thing is, we have seen it on sites we track, and know that (in most cases) there haven’t been any new backlinks or any changes to the site itself in a while.  This is wonderful because we know it had little to so with anything the client did, or we did in promoting the site.

I’ll make this short, because if you are reading this you may have seen the same thing, and want to know what is going on!  Well, thanks to a very good Local SEO in CA. that I can not remember the name right now (but will come back and credit when I find it) we started to look at the meta titles on sites that dipped.

Sites that dipped used a location keyword twice in the title.  Several had a location keyword in the domain as well.  Maybe this is part of Google’s exact match domain changes.  And maybe it looks at both the domain and the meta Title.

My bet is, if you have a site that has a location keyword in the Domain, and uses that same location keyword in the meta title, you have seen a drop in Google Maps ranking.

More to follow, and please let me know what you see.

 

 

 

 

 

The great

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How To Find Good Backlinks

Denver SEO: How to Find Good Back Links

Finding high quality back links for local search engine optimization after the Google algorithm changes this year can be a very big challenge.  Here are some tips on not only finding good links, but also avoiding the bad links that can hurt your site rankings.

Image representing Google as depicted in Crunc...

First go search for your businesses key words.  Now find the sites that in one way or another would allow you to add your site and go through the check list.

Tip One:If you would use the link if Google didn’t exist.  This is huge. Good links stand on their own merit. Is this a site or page you would want your customers to see you on, and, is this a site or page that your customers might even see?

Tip Two: Does the page show up in searches for your keywords?  Hey, if your customers are going to find you on the page they are going to use keywords for your service. Use multiple search engines for this.

Tip Three: Does the page have a Google Page Rank?  If the Page rank is zero, move along.  It’s a good sign it was penalized.  SEOmoz recently did an excellent article on how many web directories that had been listed in their recommended list, as well as the Directory Maximizer (a separate site and entity)  where banned or penalized by Google this year. You might be surprised how many on the later list were banned and penalized, as well as a hand fold from the SEOmoz list.

Tip Four: If your site has a blog, list it in the better blog directories. Search Blog Directories to find them. Or add your city in the search.

Tip Five: When you look at as many back links as we do (or any Internet Marketing company does) there is no question that a Dex listing will help your site. BUT DO NOT USE any of their services that require a tracking number. This can kill any ranking progress.

Tip Six: Go quality not quantity. Listing your site in every local directory you can find won’t hurt you (perhaps), but it won’t help you much either. Go with the Local directories where people will actually see you. Google, Bing, Yahoo, Yelp, Angie’s List are the main directories.  Best of the web and a bunch of others won’t hurt, but we rarely if ever see traffic to a client’s site through those.

Tip Seven: Independent review sites can be excellent sources of traffic and good for your sites ranking. I will say no more.

Tip Eight: The harder the link is to acquire the more likely it’s a good link. Forums fall under this, and even a few blog comments.

Tip Nine: Use Google Plus both personally and for your business. Google plus is far more search engine friendly than any other Social media site.

Tip ten: Make sure your site has had an SEO review by a good SEO company.  You can go through all of the above and spend hours a day for a year doing web site promotion, but if your site isn’t SEO friendly, its all for nothing.

Quick list of good sites a Local Site should be on:

Better Business Bureau

Google Places

Yahoo Local

Bing Local

Yelp

Angie’s list

DEXknows  ( With qualifier stated above)

Blog listings Sites:

Bloglines

Blogged

Blogarama

I could go into detail about how to identify a good link from a bad, but that’s been written about extensively.  If you want to learn more or go deeper into “How To Do SEO” I recommend :

SEOmoz.org   (has a free and paid membership)

searchengineland.com

SEObook.com

If we can be of any help feel free to call. 303 500 3053

Visit us at http://www.salesjumpstart.net

 

 

 

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