Tag Archives: Google

1.2 Million Dollars in New Leads, With 1 Page and No Off Site SEO.

 1.2 Million Dollars in New Leads, With 1 Page and no off site SEO.

I know, SEO is a very difficult to understand these days… but we all must conceed there is “something” that determines where Google and other search engines place a result from a search query. Understanding how that works (or at least some of how that works) is what a good search engine optimization company does.

Image representing Google as depicted in Crunc...

 


The process of understanding that is to watch carefully how certain pages move up and down in the search engine results for certain specific keywords.  And when you see positive movement, figuring out what may have caused it. This is where it gets really tricky, especially for an SEO who is actively working on marketing a clients website, because in my humble opinion, Google does some very interested things concerning “timing” of search rankings.

The short version is, what you see happening today may only be temporary, and based on Google wanting you to think what you did in the last few weeks, or month may have been the cause of the change, when, the truth is, they’re just waiting to see if you react to a positive change by doing more of what you did, and then seeing that you do, they ZAP your silly little SEO process and drop your rankings like a bowling pin going down for a 7-2 spare pick up.

It’s the typical “Google is smarter than you syndrum”. Look,I am pretty sure they only hire people with an IQ higher than 195, and thats for part time positions. You are NOT going to outsmart them… really. Go ahead.. try.

So what do you do?  Well, doing nothing with a pages SEO is a great process. You see , once you get past the basic’s of some good quality promotion of a site, and making sure the site has decent if not great on page optimization, the rest falls into the hands of the audience.

The people who search will have a much larger impact on your pages ranking than any backlinking or SEO wizardry you may do.

English: White hat seo symbolizes good ethic t...

 

Here is my example. This page is ranked very highly in about 7 different city searches for the major keyword.  In other words, if I set my browser to Denver, or one of the major suburbs around denver, and type in the keyword, with no location intent (a city or zip)  this page is in the top 2.  That by itself doesn’t mean much, but it also brings in a huge amount of the right traffic for the client. This year they are getting about two proposals a month from the page, with an average value of 50K.

8-18-13 blue sky screen google basement finishingScreenshot_3

 There aren’t a bunch of backlinks to the page.  We haven’t done any SEO to the page except the concept, and the onsite work… meaning just the basics.. title tags and such. So why does this page rank so well?  People LOVE it! The click through rate is huge, and the time on page is excellent.

This page is so popular that I know of at least two other competitors to the company that use it to show their prospects what a basement finish might cost. Now thats a great testimonial.

So what’s the most important element to SEO?  Popularity of the page you build. (past the basics,. aAnd, isn’t that exactly the way it should be?  I told you those Google people were smart.

 

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Does Social Media Marketing Work For Small Business?

After a interesting conversation on my Google Plus page based on the question has anyone seen any direct sales results based on their Social Media programs, I came up with the following conclusions about Local companies and how they can use Social Media. You can see the conversation here: https://plus.google.com/u/0/105942183030635544624/posts?cfem=1

Social Media does not in and by itself create sales, what it does do is add value to all your other methods of marketing.  It’s like adding high octane gas to your marketing tank, or 4 hour energy 24 hours a day for your branding, or super vitamins for your marketing program.

Social media is not advertising

Social media is just one piece in a businesses P.R. and Branding

Social media is reputation management.

PR is making the Public aware of your brand and company. Social media plays the biggest roll in this.

On average a new customer will see your message 7 to 11 times before buying. Social media is one – three of these touches.

You can not quantify directly the role of reputation in your sales. You can however use correlation, and then it is clear, selling a known brand out performs the same exact service/product under an unknown brand.  Today Social Media plays a large role in your reputation.

Social Media does not in and by itself create sales, what it does do is add value to all your other methods of marketing.  It’s like adding high octane gas to your marketing tank, or 4 hour energy 24 hours a day for your branding, or super vitamins for your marketing program.

Those are the main points I would make to any small business thinking of using social media.

 

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13 Good Luck Tactics For Your SEO Programs

 

13 Good Luck Tactics for your SEO program.

We all know SEO is hard work, and lot’s of research, but as in anything, some good luck is always welcome. Here are the top 13 tatctics to attract good luck for your SEO.

1.) Type in your search term every hour, click on your listing, stay on home page AT LEAST 45 seconds. Click onto another page. Stay there as you hold your breath to the count of 10.

2.) Do this again from another IP address, but stick your tongue out as you hold your breath.

3.) Go to any of the Google blogs, and make HIGHLY positive comments about them. But be sincere, like you can tell them how great their Google Places service team is. http://googlewebmastercentral.blogspot.com/

 

Image representing Google as depicted in Crunc...

Image via CrunchBase

 

4.) Go to Rand Fishkin’s wife’s blog and make a comment about how smart her husband is. http://www.everywhereist.com/  . Buy the way, it’s a great blog!

5.) Never, ever mention SEO in any article or published piece that in any way can be associated with you or a client.

6.) State on your site you do not list clients because you don’t want Google to know who they are.

7.) Each week mention how sexy your wife or girlfriend thinks Matt Cutts is. Post a picture of her on your blog. If need be, post a picture of a model and say its your girlfriend or wife. You can extra points if you mention it here. http://www.mattcutts.com/blog/

8.) Always use broad match in your Adwords… and spend too much.

9.) Do a blog weekly on how great Google Plus is. Extra credit if you bash facebook or microsoft. (I find that pretty easy to do).

10.) Just tell people they can find your site by Googling you or your company name, because, yes, you are that good. ( You might remind them to add the city after the name just in case)

11.) Carry a lucky mouse foot around in your pocket with your keyword and site written on it.

 

 

Computer mouse

Computer mouse (Photo credit: Wikipedia)

 

12.)  Brag about your new Chromebook on your Facebook page and refer them to the post you made about it on your Google + page.

13.) Hire someone from fiverr to search on google just like this:
Your Company name | Popular in your keyword   100 times a day.

Using all of these on a consistent basis will do wonders for your rankings. Do you have any you can add?

These are just some that work for us..  What good luck tactics have you found work?


 

Mike Bayes

 

 

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2013 Local SEO Predictions. Content Marketing Is Phooey

2013 Local SEO Predictions. Content Marketing is Phooey.

I am going against the general concord in SEO circles this year (what a shock right?) on what will work for SEO firms in 2013, and make a big statement.  Links matter more than ever, and are in fact (after your on site work) the absolute most important aspect to any successful SEO program.

Image representing Google as depicted in Crunc...

There is a ton of content marketing, and social signal pundits in SEO since Panda and Penguin marched into town burning and destroying all search rankings developed with sophomoric and thoughtless tactics, that will tell you the only path to high Internet traffic is through a massive content marketing strategy.  The mass hysteria that  followed has been epic.

I have read a great volume of blogs’ and posts on “how to “implement SEO now that every thing has changed. The truth is, very few “things” have changed, and authors are simple feeding a hungry and worried Internet Marketeering community.

I recently posted on a very popular blog (about local SEO issues) that the loss of keyword information from Google was not a really big deal for local services. I mean, if you need a keyword tool to tell you how people find a local Plumber, you may want to get another gig. SEO is not for you in 2013. Most will use the word Plumber. Maybe add service, company, a city, I mean there just are not all that many combo’s to figure out. In my experience, what is important in local internet visibility is not the combination of keywords a prospect uses, but how they use those combinations in search. Most SEO firms won’t even report (because there is no automated tool to do so) how a site ranks in important local zip codes with no local intent term used. And this is becoming the MAJOR search type for local services.

 

English: White hat seo symbolizes good ethic t...

This race to content now being promoted as the SEO tactic de jour may be exactly what we think it is when it comes to non local sites.  For local sites, and local SEO, which is where the vast majority of us plow the ground, it is in many cases complete phooey. Not that great content is phooey, just that this obsession with great content as the number one all in one SEO device is phooey. Google wants a site to communicate the information a person goes to that site for (I am guessing). A local plumber doesn’t need to be the Robert Frost of the copper pipe crowd, to rank well.  They just need to have a well designed 4 or 5 page site, giving people what they want to read and see when they get there.

Example: In the last 4 months we have ranked a site with one page of actually content (two pages total) for a local intent keyword, by adding a few local back links, using an emd, and ummm that was it. Does it have much competition?  Yes, some.  Would it ever have a chance of ranking on a national search? No. And that’s the point; Local SEO is to National SEO what Physics is to the M theory.  They both deal with universe in completely different ways.

So for Local SEO in 2013:

  • Backlinks to your site will continue to be the number one (off site) ranking factor.
  • On Site SEO will continue to be important.

That’s it.

PS  A backlink doesn’t mean a listing on a horrible directory that no one ever visits. It means a mention of your site on a site that real people who might be interested in your service visit, and may actually click through to your site based on that visit. It may also mean an advertisement on a highly promoted site, or a mention on a popular face book or linked in page.   This hasn’t change in the last 2 years. Spammy directories and link wheels where never good for SEO. If you were using those and keyword stuffing and all of that, then I will agree with you, your SEO has changed a lot.

 

By Mike Bayes


 

 

 

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How A Blog Can Help Your Google Rankings, Or Not

How A Blog Can Help Your Google Rankings  (again, and again):

Blogging is a buzz word in the small and medium business community. Almost every client we talk with (or potential client) wants to know how to do a blog because they have “heard” it will help their search engine rankings. This falls into the tradition of small business owners being about 8 years behind on new marketing tactics. That’s not a criticism, it’s a reality. Most small business owners don’t have the hours in a day needed to stay on top of anything besides what they do.

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The Bad News.  Although there is clearly some truth left in that assumption that a blog will help your sites rankings, but, and it’s a big but, if  you are to see an increase in your sites popularity based on a blog, it must have valuable content that other sites and social media will pick up on and mention.  If your blog is just another 700 + words of regurgitated news, facts, rumors, or opinion  already published or blogged about on the Internet by 100 or 1000 other sites your chances of a web master or influential social media picking up on the blog are very low.  And if your Blog isn’t mentioned on other web sites, it gets no help in rankings.

Additional Value of a Blog bedside’s Rankings. Now, if your blog gives your prospective clients or current customers some unique insight into your business or industry, even if they are not going to mention it or link to it, it’s still of value, just not for your search engine visibility. It will help you become more of a trusted source for whatever it is you do.

Blog Machine

Blog Machine (Photo credit: digitalrob70)

Internet Marketers Are Blog Obsessed. That’s a problem, because many (and I mean many) Internet Marketers have had some success with getting their blog or content mentioned and linked to, (and all that SEO stuff), by writing a blog,. They write blogs about blogs that are based on another blog in the hopes that someone they don’t know, and who is trying to get followers on twitter will retweet their content to an audience that has little or no interest in what they are saying, and have already seen the information 5 times in other higher authority blogs or sites.

The reason they have any success is it’s far more likely to get Internet Marketing content linked or mentioned on the INTERNET because Internet Marketers spend half their life reading this stuff.  If you are a Plumber, or a Dentist, the likelihood of having your content picked up is very small. Plumbers and Dentists, and normal people don’t spend their life on-line reading every blog written, even when its content is the same as the last 5 they read.

It’s important for an Internet Marketer to be up to date on all the new stuff on the Interweb, if for no other reason, so they can sound really knowledgeable and use uncommon words when they speak to Plumbers and Dentists. I call it selling through a vernacular fear factor. More on that some other time.

Latte_Blog

Latte_Blog (Photo credit: digitalrob70)

Blogging For Visibility.  So how does a small business utilize a blog for better Internet visibility? It’s all about the subject and content.

 

  • Blog about a question a customer asked you.
  • Blog about a unique problem you solved.
  • Blog about how a person can prepare for your service.
  • Blog about your kids.
  • Blog about your employees.
  • Blog about your favorite customers

All of the above will at a minimum be unique, and unique is the first principle of good content.  Any content you write and publish should have these attributes.

  • Unique
  • Interesting for your prospects
  • And if you can make it about the internet you’re really doing well.


 

By Mike Bayes, My One Call LLC, www.salesjumpstart.net

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The New SEO Citations

The New Citations for SEO.  Or how SEO is changing

We think the new rankings algorithm is based on Supervised Learning and raw statistical analysis that Google uses. The change is probably simple, and frankly very logical.  I have two blogs listed at the end of this article you can read for more and better detailed information.

Google Chrome

Google Chrome (Photo credit: thms.nl)

Before the panda and penguin updates at Google It was too easy to use on site tactics ( Keywords and H1 Tags and meta titles) to influence rankings.

Google is now moving too, and undoubtedly is using more off site context, and content to determine what your site should rank for.  To do that they probably  look at all the “citations” (mentions) for your site, in what ever format they appear, and have a raw statistical analysis of the relevancy, and then the context.

The results would be very much in line with what we have seen with the Panda and Penguin updates and algorithm changes.  If your site
has been listed in a bunch of directories that have SEO or Rankings in the titles then Google starts with this:

You say your site is about Insurance.

Sites about or related to Insurance that you are listed on or mentioned:  3
Sites not about Insurance or related topics you are listed on:  200

You get credit for the three, and how much credit would depend on the Authority of the page and site you are listed on.

One of the interesting consequences of all this is the no follow or follow link value disappears.  As many “citations” may not have a link to your site.

Statistical analysis of the COM:QIC archives
So, in summary:

  • A Citation or link is only going to help you if it comes from a site or page that Google see’s as relevant to your site.That’s one reason your rankings dropped off the face of the earth if you where primarily using non relevant sites.

Words matter. Google probably (using raw statistical analysis) looks at what a relevant page citation says about your site, or the content about your site on that page.  ( Co-citation’s and such)

  • Follow or not, a high authority site citation with a link or without is still good for your sites Authority, and ranking.

 

  • On site signals continue to be important, but they only point  Google in a direction to determine your sites Authority theywon’t help your ranking on their own.

Interesting example.

We recently built a 2 page site about a specific remodeling type project. We wanted to test the exact match domain changes. The site
url is (Project Type) in (City).
We added it to 4 or 5 sites that were related directly to Remodeling.  We may have tweeted it, and added it to a facebook comment.

Two months later it was ranked number 1 for that very specific keyword, and on the first page for that keyword phrase in different form. It was (and is) ranking higher than several sites that have been around for a long time and had SEO companies working on for years (at least to an extent).

We originally thought the the exact match domain for local sites was still a very important ranking factor and it was that simple. Now, I think  if we had back linked the same 2 page site to 4 or 5 unrelated directories… or sites, that it would have never been ranked. Well, only one way to find out. Check back in a few months. We will give you an up date.

All of this is admittedly a very simplistic view of the new Google ranking changes. There are many other important factors. Our point is to communicate that many of the old SEO tactics don’t work any more, and why. For us, it’s all good news, as we have followed the
“act as if Google doesn’t exist” principle in SEO for years (to the extent any Internet marketing company like My One Call LLC can).
Our clients didn’t see any rankings drop over the last 6 months based on these new changes.

For far more detail read Joshua Giardino’s excellent blog here :http://blog.iacquire.com/2012/11/28/its-not-co-citation-but-its-still-awesome/

I also mentioned the SEOmoz blog on Co-citations on an early blog.  http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday .

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By Mike Bayes

Google’s Top Down Search Navigation Is A Big problem

Google’s Top Down Search Navigation Is A Big problem For Local Businesses. Google, tell me you’re joking!

Most Local SEO’s know the challenges that can come from Google serving up the wrong location results on local searches. In MANY cases Google is showing the searcher results (Maps and other) from towns or cities several cities away from the searchers town. The solution has been for the searcher to find the “location” box and type in their city or zip. In my very informal survey about 35% of the people I asked had no idea how to do this, even before the new Google search options bar changes.

Here is what the new Search Options (on top) bar looks like. Notice any thing missing?  In this case Google Thinks I am in Erie .  Some times Google thinks I am in Thornton CO. and sometimes other suburbs I rarely visit. I am in Lafayette CO.

 

So, where is the location box?  You have to click on the “search tools” Tab to find it.   How many searches will actually find the location tab, I haven’t a clue. I suspect, that if Google doesn’t move the tab to the first line on the main bar were it is visible we will continue to see local results (especially in suburbs) served up incorrectly.  Seems like an easy fix, just have a little statement on top for searches that Google perceives a local intent, saying “We think you are in _____  < location. If not type your zip code here.

Here is what it looks like once you click on Search Tools.

So, what’s the solution if your business or client is in a city that has this issue?  Use organic optimization and visibility programs, and Ad Words.   Yes, I said Ad words. It’s increasingly becoming (for a local company) an important piece of catching all the traffic for your client.

Of the 4 ways a person can make a local search (keyword no local intent, keyword with major city, Keyword with actually city, keyword with zip) The new Google Search Tool Bar has an effect on 50% of those.

Tell us what you see in your area. If your clients or business (and their prospects) are based in a major metropolitan area (example Chicago, or Phoenix) then this isn’t going to be a big deal. If your business needs to be visible to prospects primarily within the city  you serve (example Broomfield CO.)  this is a big deal, and you will need a strategy to work with each of the local search types we defined above.

 

 

 

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Why Google’s Geo Targeting in Local SEO is a Mess!

Why Google’s Geo Targeting in Local SEO is a Mess.

A research paper recently stated that search terms using a local intent keyword (the city, or zip, or major metropolitan area as examples) where decreasing by 10% over the last year. Part of this trend may have to do with the search engines doing a better job over the last few years of displaying local information based on where they assume the searcher is located. In that, a large problem exists.

Today Google thinks I am searching from Northglenn Colorado, while Bing thinks I am in Arvada Colorado. I am actually sitting in my home office in Lafayette Colorado. This can have a horrendous affect on my local searches, and I do a lot of local searches.

Here is the screen shot of my browser showing Northglenn as my location in Google.  To save time I am not showing the Bing Screen shot, but trust me it says and shows Arvada as my location. Note the location on the left side of the screen half way down.

Here is a Map of the Denver Metro area. Note that Lafayette (far north) is a long way (in local terms) from either Northglenn or Arvada. So, if I am searching for a local Plumber, or Chiropractic or Italian restaurant, Google and Bing will both show me results that are pretty worthless, unless I do add the local intent keyword (Lafayette).

 

I haven’t been able to find any great statistics (consistent) on the number of local searches with a local intent keyword, and those that just use the keyword alone. But the experts and my experience seems to call it about 50% of keyword searches for a local service will have a city in it.  What that tells you is 50% (or a large amount at any estimate) of searches for local services get poor results when it comes to the search engines local listings. Perhaps that’s why Google started using blended results so much more frequently over the last 18 months. They realized that many of the local searches where getting bad results.

Google guesses at your location by thinking you are where your ISP local router, wire box or POP (old telecom term) is. That’s why they think I am sitting in Northglenn. A city I never go to or through. A few months ago they thought I was in Thornton Colorado. So not only are they wrong, but they even change how wrong they are every now and then.

As a company that does a significant amount of Local SEO, and a piece of that being listings in Google Places (Or Google Plus for Business) Bing and Yahoo Local this can cause a real problem.

If my local client in Lafayette Colorado wants to be visible in Maps for their area, then in reality, we need to somehow get the site ranking in Maps for cities 12 miles away.  But that’s just for Comcast cable customers.  If you’re with another ISP they may have you in another city. Pulling your hair out yet?

So if Google is demanding accurate NPA information (as they should) for business listings don’t they then have a responsibility to provide accurate search information when someone searches for a local business?  Seems simple enough to do, they can have a statement on any search with local intent saying “We show your location as ______ (city).  If this is not correct click here to change your location settings.

Until then, both Local SEO companies and their clients need to be aware that a top Maps listing in their area, may only be getting served by the search engines in locations far- far away, and have very little value.  And we don’t even need to go into the Pay Per Click Ramifications, or at least save that for the next blog.

So, if you would do me a favor, feel free to add a comment below, and list the city you are sitting in, and then the city Google shows you in based on your browser.  This might be very interesting.

If we can help you as a business with your web visibility, or if you are an SEO as a sales consultant, please call me at 303 500 3053.

How to Sell SEO

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Is Google Penalizing Sites for Profile Behavior

Is Google Penalizing Sites for Profile Behavior?

I think it’s true, Google is a profiler. Your back link profile, and timing of it all.

  • It appears to me that Google is now Penalizing sites based on Back Links showing up in unnatural “Batches”.
  • It seems logical that Google is grading your entire Back Link profile based on new logic that includes when and how often Links are acquired, not only the source of those back links.

If your web sites back link Profile looks like this: with the line representing a week or a month interval with very little new back links in between those intervals, you look pretty unnatural don’t you?

_____30 links__________27 Link___________30 Links ___________27 links

SAN FRANCISCO, CA - JUNE 06: Brian McClendon, ...

SAN FRANCISCO, CA – JUNE 06: Brian McClendon, Google VP of Engineering for Google Maps, speaks during a news conference about Google Maps o

Let’s say you’re Google. You really dislike any attempt to manipulate your algorithm.  So you want to build in a bunch of signals that will tell you when a site is trying to unnaturally manipulate its rankings in your search results.

So you bring together your very talented spam group, and some of the best engineers in the world and come up with what you would consider sure fire signs and signals that a web site is trying to game the system, and you  make some pretty big (and good) changes to how you rank sites.  Many of you know these changes as “Panda”, and “Penguin” up dates.  You can search either to find an abundance of SEO information about this. It rocked some of the SEO world.

But something that hasn’t been discussed recently showed up in a blog post at http://blumenthals.com/blog/ and written by one of the Internets best “local SEO’ guys, Mike Blumenthal.

It relates, in this instance to “Local SEO” and how Google perceives reviews posted in bunches. Basically there have been all sorts of problems recently where a business has several clients’ review them and it never shows up on their Google Places Listing. The Blog I linked to above, and response from Google explains that when they see a bunch of reviews come in at once, or over a short period of time, it can flag them as spam reviews because they assume the business has sent out a request for those reviews. Google wants reviews to be a natural occurrence. So reviews are good, requesting reviews are bad, and that’s how they assume you have requested reviews from your customers. And that is (in my opinion) exactly how Google feels about back links to a web site.

Now, those of us how have been in Internet Marketing and Web Promotion for long time understand that if you just throw 1000 links at a page over a short period of time, that you may get a nice ranking for a day or week, but the “bounce” effect will pull that ranking down pretty fast,  nothing new there,  but what does seem new to me is not only will throwing a bunch of links at one time hurt your rankings, but building links in “batches” may hurt your rankings as well. Isn’t that the same premise as getting a bunch of reviews at once… it’s just not natural.

Now clearly this will depend on the type of back links.  It is natural, one would assume that if your blog gets picked up by a national site, or distributed by them to their national audience, that you will get a “Batch” of back links. Seems natural right?  Happens to our site now and then, and we never see much happen in the negative way. Those back links all come from Internet Marketing type sites, and all quote the same blog or information.

But….. (drum Roll)….If those “batches” of back links are from less than high quality sites, (like free directories), or low value blog’s, or low value blog comments, or completely unrelated sites, or social bookmarks, I would assume Goggle may ignore them, or actually penalize your site rankings.  Yes, I think they are now penalizing for Profile Behavior, as much as for the Back Links to your site.

And it seems to me that a profile penalty is about the hardest predicament to overcome. It’s kind of like having to walk around town with a convicted felon sticker on your head and Google is the Police.

So it all goes back to doing web visibility and  PR as if Google Didn’t exist. In many ways the last year of changes to how Google ranks sites have changed how an SEO or a web master should view rankings forever. If your SEO is using 2011 tactics, you may be heading in the wrong direction.

 

 

 

 

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Do Top Google Local Rankings Equal High Sales For Small Business?

Do Top Google Local Rankings Equal High Sales?

As a business development firm as well as a Denver SEO we get to look at all sorts of data. One of the reports we run shows all of the Denver Metro Area construction permits issued over a period of time. We use this to help guide marketing efforts for clients.

I thought it would be interesting to compare the top ranked basement finishing companies on Google to the rankings of basement finishing companies by number of sales in Denver over the last three months. If top Google rankings for important (highly searched) keywords are valuable in selling more, then they should show up very high on number of basements sold.

Clearly this is a correlation, not causation, and we are only working with one type search-

“Denver Basement Finishing”.  We are not looking at location based searches and rankings, like setting our browser to a suburb and searching “basement finishing”. We can however with relative confidence say that the top ranked sites we see are very well ranked in the other search types for local.  Those being: just the keyword, keyword plus suburb, keyword + zip.

Here is the screen shot of the search “Basement Finishing Denver”

So the top Three Google ranked sites under this search are:

Finished Basement Company

Basements and Beyond

Elkstone Basements

How does this stack up to the number of Permits issued for basement finishing in the Denver Metro Area from June 1st, 2012 through 8-20-12?

Top Sales of Basements in Denver

1.)    Elkstone Basements  with 15

2.)    Finished Basement Company 09

3.)    Tie. Finished Basement Company 05 and two others. (The Basement Company and RS Master Builders).

There are 258 total basement Permits listed from Contractors. These three companies sold 31 of those or 12% of the total.  There are 174 different contractors on the report, these three only represent 1.7 % of all the companies on the report.  The average contractor sold 1.4 basements. The top three in the Google results sold an average of 9.7 basements. That is 7 times as many as the average.

You can see the data we used at the bottom of this blog. Raw data sorted by Company name. You can pull this information from the www.constructionmonitor.com  (not sure if you need a membership or not)

It also is noteworthy that Elkstone Basements (a client) does Pay Per Click on Google. We didn’t see the other top two in the Pay Per Click ads.

There are many other factors that could influence a basement finishing company’s sales. Some of those being other marketing they do, number of referrals they receive, competitiveness of their pricing, their sales process, and people just seeing their trucks!

But there is no question there is a very strong relationship between high Google Rankings and High Sales.

A note on the data: We removed home builders who had a basement permit, as these appear to be new construction sales and not in the same category as the others.

Here is the spread sheet info after sorting.  Each time the company is named it represents a permit being approved for a basement.  See it on Google Docs https://docs.google.com/spreadsheet/pub?hl=en&hl=en&key=0AhMCsU1ItecOdE5yNlg3M0kyY0dpOW5DbVpMY1lwQXc&output=html

Wouldn’t it be great if we had access to this type information for all types of business?  We could make a strong case that web visibility provides a very strong return on investment, and in the world of SEO and Marketing, that is a case we are consistently trying to make.

Feel free to call me if we can help you with your Business  development.  303 500 3053 . We work with Contractors,  SEO’s, Web Design Firms, and Just about every type small company you can imagine!

 

 

 

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