Monthly SEO Check and Web Presence maintenance.
From time to time we are asked what we do monthly to check on a web sites SEO status. So, instead of boring you with a narrative I thought we would just post some of the instructions I give to our SEO people. It’s in no way completely inclusive, but if you want to D.I.Y this is a good guide.
On Site:Home Page and Main keyword page.
- Meta Tags: The Title and Description
Does it contain the keyword(s))
Does one of the two contain a local intent keyword if a local company.
Find the meta tags by right clicking on a blank part of the page. Click on “page source” A new page will open.
- Does the home page have a G+ icon that goes to the business G+ profile?
If not, refer them to this link on how to add a business page: http://www.google.com/+/business/
Mention that when the Business profile is complete, they should add the G+ badge to their home page. Instructions are in the G+ business page information.
- Does the home page have at least one out bound (external Link) to a high authority site? Example: Check our B.B.B. ratings and a link to their B.B.B. page
- Does the site have good quality content?
Internal pages should be added from time to time, and a page from the main navigation should have at least 700 + words. The information should be useful and well written.
- Does the site have a Blog? If yes, is there new valuable content on the blog? Are blog titles used that will be easy for the search engines to identify what the blog post is about. Are they using a SEO plug in for a word press blog.
- No blog? Add one. They can pay content writers to produce blogs. (average cost $70 to $129.00) or write their own.
Site Structure: Is the navigation clear and using a silo system for main search topics ?
Site Load Time:Does the site load in an acceptable time. Check GWT for speed test.
NAP (Name, Address, Phone)
Does the site clearly display the local businesses Name address and phone number on the homepage and contact form. Suggest they use http://schema.org mark up for their address. Their web master can do this very quickly.
If its a local company are they using a local number? Add one if they are using a n 800 number.
Google Web Master: Is there a current site map on G.A.?
Search for business name on Google.
Check all first page results for any positive or negative reviews.
Here’s what you find under My One Call LLC
What ever review sites show up (Google, Yelp, Youtube) you should encourage the web owner to ask for more positive reviews on those sites and make them aware of any non positive mentions or reviews.
MOZ Rankings: Go to MOZ.com and log in.
Run an open explorer report on the main URL. Note and communicate the Page Authority, and Number of links. Down load a monthly back link report.
Competitive assessment: Search for their main keyword and city (if Local) Note the top ranked sites. Make a note of the top three. (do not include directories)
Go to moz.com open Site Explorer. Add top three competitors to “compare link Metrics ”Copy report to client.
Run Open Site Explorer for the top three sites. Look for linking opportunities.
Provide a brief summary of work completed this month or period.
Continued Web site presence on My One Call LLC sites
Tips and updates.
New Keyword ideas
New content ideas. (FAQ page)
Rankings for main keywords.
By Mike Bayes
My Google Plus Profile: https://plus.google.com/u/0/+MikeBayes/about
More about us www.salesjumpstart.net
Want to learn more about Google Plus and promoting your business?
Try these two G+ Guru’s (my words not theirs)
Stephan Hovnanian is a true G+ Master! https://plus.google.com/+StephanHovnanian/posts